Paid Search Market Share

Continued the last article about search engine reflected on paid result Dave Davies goes on, what could be more important to the engines than their percentage of the paid search arena. Does Google really care about being the dominant search engine as far as organic search goes? Let me put this a different way, if Google was standing in front of their shareholders would they prefer to announce that they held 80% of all worldwide searches and reported revenues of $7.8 billion dollars for the quarter OR would they rather stand up and say they hold 20% of all worldwide searches and reported revenues of $8.7 billion dollars? Organic results drive traffic which in turn results in clicks on paid ads. From a business standpoint that's the only reason that organic search even matters.

So which engine has the healthiest paid search environment? According to AdGooroo, Q2 results show a different world than one might guess (which is why I noted that it is interesting).

Over the past twelve months advertiser growth (or lack thereof) breaks down as follows:

Google: -8.5%
Yahoo!: +9.8%
MSN: -6.7%

Advertiser counts have also changed (i.e. the number of advertisers on the engine). Yahoo! leads in this area as well with a growth of 0.03%. Google dropped by 6.4% and MSN dropped by almost 20% (good thing they have their OS revenue to fall back on).

Search Landscape Influence On Paid Result

I just forward this great article that received from my email from Dave Davies, the CEO of Beanstalk Search Engine Optimization, Inc. on Heart Of Business

It's important to note that the writing of this article occurred on July 17, 2008. I mention this only to insure that you can put it into context and also so that those who read this article in a day or week or month from now aren't confused by my noting of Q2 reports and references to "today".

Any of you who have read some of my past articles or who have visited Beanstalk's services pages will know - I'm not a PPC guy. Quite honestly, it's not in my primary skill set and it's something I would definitely prefer to leave to the experts. Now that said, following Google and it's health (which is tied directly to AdWords and AdSense) is something I'm keenly interested in. To this end, recent changes in Google's paid search display and ranking systems will have huge impacts on advertisers and, more important for the purpose of this article, on Google itself.

A couple weeks ago a friend of mine, Richard Stokes from AdGooroo sent me a PDF entitled, "Search Engine Advertiser Update - Q208" . With this document they outline the changing trends in the paid search marketplace and many of the stats are surprising. If you're a PPC manager they're obviously directly important. For those of us in the organic optimization world they are still both interesting and important.

They're interesting for reasons which will become clear below and they're important because anything that affects the economic health of the search engines affects the search landscape both inside and outside of the paid search realm.

Avoid Depressing Home Live Moving

Moving home live isn’t just bustle of packing and unpacking home stuffs. But people who experience also meet others complicated problem such daily job activities, kids school activities, or neighborhood adaptation. Can you imagine how hard to leaving your neighborhood, leaving somebody you love or leaving your home town with all of memorizes?

Those problems above just a consideration from the psychological side only and not including yet from physical observation when the day of home live moving comes. There is often occurs, someone who has a plan to moving or relocating their lives decreased their physical energy for just thinking about it.

Avoid depressing comes because of home live moving, splitting those all complicated part into the little pieces be the best way you can do. I suggest you should give the problems of moving furniture, home appliances, stuffs, or other properties over to the professional at that side such Humboldt the storage and moving company.

Humboldt is the oldest and most experienced Boston Moving Company in Massachusetts. It has good services on business of packing, storing, moving and unpacking people’s lives cause it has a team of professional movers both in local and international moving. To showed their quality, Humboldt said about that services, "Moving services have more than just involved about packing, moving, and unpacking. It’s all about trust.