I just forward this great article that received from my email from Dave Davies, the CEO of Beanstalk Search Engine Optimization, Inc. on Heart Of Business
It's important to note that the writing of this article occurred on July 17, 2008. I mention this only to insure that you can put it into context and also so that those who read this article in a day or week or month from now aren't confused by my noting of Q2 reports and references to "today".
Any of you who have read some of my past articles or who have visited Beanstalk's services pages will know - I'm not a PPC guy. Quite honestly, it's not in my primary skill set and it's something I would definitely prefer to leave to the experts. Now that said, following Google and it's health (which is tied directly to AdWords and AdSense) is something I'm keenly interested in. To this end, recent changes in Google's paid search display and ranking systems will have huge impacts on advertisers and, more important for the purpose of this article, on Google itself.
A couple weeks ago a friend of mine, Richard Stokes from AdGooroo sent me a PDF entitled, "Search Engine Advertiser Update - Q208" . With this document they outline the changing trends in the paid search marketplace and many of the stats are surprising. If you're a PPC manager they're obviously directly important. For those of us in the organic optimization world they are still both interesting and important.
They're interesting for reasons which will become clear below and they're important because anything that affects the economic health of the search engines affects the search landscape both inside and outside of the paid search realm.
It's important to note that the writing of this article occurred on July 17, 2008. I mention this only to insure that you can put it into context and also so that those who read this article in a day or week or month from now aren't confused by my noting of Q2 reports and references to "today".
Any of you who have read some of my past articles or who have visited Beanstalk's services pages will know - I'm not a PPC guy. Quite honestly, it's not in my primary skill set and it's something I would definitely prefer to leave to the experts. Now that said, following Google and it's health (which is tied directly to AdWords and AdSense) is something I'm keenly interested in. To this end, recent changes in Google's paid search display and ranking systems will have huge impacts on advertisers and, more important for the purpose of this article, on Google itself.
A couple weeks ago a friend of mine, Richard Stokes from AdGooroo sent me a PDF entitled, "Search Engine Advertiser Update - Q208" . With this document they outline the changing trends in the paid search marketplace and many of the stats are surprising. If you're a PPC manager they're obviously directly important. For those of us in the organic optimization world they are still both interesting and important.
They're interesting for reasons which will become clear below and they're important because anything that affects the economic health of the search engines affects the search landscape both inside and outside of the paid search realm.
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