What Does Search Landscape Reflection Mean?
So what does this mean? This means that Google has a lot of work to do and those in the paid search space need to pay close attention (even closer than normal) as shareholders don't like to see losses and Google is going to need to make moves to recover and show significant gains by the time their Q3 reports come out.
One might guess that this also means that Yahoo! is gaining ground (which is true) but it's definitely a case of too little too late. Also earlier today (it was a busy day in search) Yahoo! released a letter to its shareholders that on one hand referred to the alliance between Microsoft and Carl Icahn as a destroyer of shareholder value for Yahoo! and then went on to say that they would be willing to sell the company to Microsoft at $33/share (which is what Microsoft has offered previously and which is more than $10 above their current market value).
It seems that one can't look at the stronger relative results in the paid search area that Yahoo! has achieved as a win when they seem to be backsliding on their initial position regarding the sale to Microsoft.
So Where Do We Go From Here?
For one thing, watch closely. Monitor resources such as AdGooroo's research library, and the Clix Marketing blog. Pay close attention as we're going to see a lot of changes to what's going on and these changes are likely going to have effects on both the paid and the organic results as Google strives to provide the better results they're targeting through paid search now but at the same time improve their revenue.
This may involve adjustments to the quality scoring (I can pretty much guarantee that one) and may involve adjusting how paid ads appear on the page with the organic results. All we can really do is watch, wait and adapt.
About The Source Author:
Dave Davies is the CEO of Beanstalk Search Engine Optimization, Inc. Dave has been active in the SEO industry since 2001 and provides SEO services to companies around the world. A special thanks goes out to Richard Stokes and his awesome keyword research tool and competition analysis system for the excellent data and forthcoming attitude
So what does this mean? This means that Google has a lot of work to do and those in the paid search space need to pay close attention (even closer than normal) as shareholders don't like to see losses and Google is going to need to make moves to recover and show significant gains by the time their Q3 reports come out.
One might guess that this also means that Yahoo! is gaining ground (which is true) but it's definitely a case of too little too late. Also earlier today (it was a busy day in search) Yahoo! released a letter to its shareholders that on one hand referred to the alliance between Microsoft and Carl Icahn as a destroyer of shareholder value for Yahoo! and then went on to say that they would be willing to sell the company to Microsoft at $33/share (which is what Microsoft has offered previously and which is more than $10 above their current market value).
It seems that one can't look at the stronger relative results in the paid search area that Yahoo! has achieved as a win when they seem to be backsliding on their initial position regarding the sale to Microsoft.
So Where Do We Go From Here?
For one thing, watch closely. Monitor resources such as AdGooroo's research library, and the Clix Marketing blog. Pay close attention as we're going to see a lot of changes to what's going on and these changes are likely going to have effects on both the paid and the organic results as Google strives to provide the better results they're targeting through paid search now but at the same time improve their revenue.
This may involve adjustments to the quality scoring (I can pretty much guarantee that one) and may involve adjusting how paid ads appear on the page with the organic results. All we can really do is watch, wait and adapt.
About The Source Author:
Dave Davies is the CEO of Beanstalk Search Engine Optimization, Inc. Dave has been active in the SEO industry since 2001 and provides SEO services to companies around the world. A special thanks goes out to Richard Stokes and his awesome keyword research tool and competition analysis system for the excellent data and forthcoming attitude
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