Wednesday, October 22, 2008

Get Benefit From Affiliate Programs

Advertise the product you're reselling in your signature file. Use an attention getting headline and a good reason for them to visit your affiliate site. Make sure your sig file doesn't go over 5 lines.

Join a web ring. It should attract the same type of people that would be interested in buying the product you're reselling. You could also trade links on your own with other related web sites.

Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post.

Create a free ezine. Use your ezine to advertise the affiliate programs you've joined. Submit your ezine to online ezine directories and promote it on your web site.

Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined.

Monday, October 20, 2008

Strategies Search Engine Marketing

Search engine marketing involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible.

Pleasing the Search Engines

1. Search engines love updated content. Pay attention to which sites show on the first page and you will notice that among the sites in keyword competition, it is the sites with the most updated content that win out. Either write your own articles and upload your own graphics and photos or outsource the job to freelancers.

There are many freelancers who write for reasonable rates. With one good writer or writing team, you can improve your site's rankings dramatically. Make sure the writer you choose understands SEO.

2. Keyword strategies include going for those people who instead of searching for 'weight loss' search for 'how to lose 20 pounds fast' and other more specific terms. Do not stuff your pages with keywords. The recommended density of keywords is between 2 and 3 percent of the text on your page.

Excessive keyword phrases are not only recognizable to search engines as 'stuffing', they can ultimately affect the quality of the writing. This is where LSI comes in. LSI involves using phrases that are synonymous with your original keyword phrase. Learn about LSI!

3. The more relevant sites that link to your page, the better your rankings will be. For example, if you sell creative scrap booking products, try putting links about your self-designed scrap booking pages on sites that instruct people on how to scrap book. This is one way of 'piggy backing' on the keywords used by other sites.

Write your own articles or have a freelance writer write some for you. Submit them to article directories and allow other sites to use them providing they leave the resource box or by-line connected to the article. It is a 'scratch my back and I'll scratch yours' strategy and it works for both sides.

4. You can use your blog for more search engine marketing. If you update your blog daily and ping it with blog directories, you will see an increase in your blog's search engine rankings. Link to your site from your blog. This is another means of piggy backing.

5. Purchasing clicks on search engines is another strategy used in search engine marketing. This is how sites are placed in 'sponsored sites' at the very top of the page and along the right hand side on Google. Depending on the keywords you use for this strategy, you will have to pay a few pennies to several dollars in order to beat out your competition.

Yahoo allows you to set a daily maximum amount of money for clicks. If your site is brand new, try the lowest amount of money for a week or so to test how many clicks you get and how many sales you make from those clicks.

6. Monitor your site traffic on at least a weekly basis. Note how much of your traffic is coming from regular search engine marketing. After a couple of weeks of tracking, make small changes to optimize your site's search engine rankings. Continue looking for ways to improve on your site.

Gather all the information you can find on each of these strategies. Search engine marketing, as with all other forms of marketing, is constantly changing. Stay up to date on everything there is to know about search engine marketing and you will see your sales increase considerably!

Increase Your Affiliate Commissions

Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling.

Create a free ebook with the advertisement and link of your affiliate web site. The subject of the free ebook should draw your target audience to down- load it. Also submit it to some ebook directories.

Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory.

Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Use a different ad to give yourself an advantage over all the other affiliates.

Use a personal endorsement ad. Only use one if you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product.

Sunday, October 19, 2008

Online Advertising Technology 5

Now some real red flags were raised. I've written about this advertising technology before, so I'm not going to go over it all again here. Suffice to say that some government regulators were pretty skeptical about this new form of advertising technology and there have been numerous suggestions for regulation. The lack of uproar from the public, however, has not really created any backlash for the companies in question.

It could be because there is widespread ignorance about Internet advertising technology (and I believe there is, based on conversations with people of average Internet experience). Perhaps a part of it is also that privacy has been eroding on the Internet one incremental step at a time.

Source and Writter:

Scott Buresh is the CEO of Medium Blue Search Engine Marketing, which was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld. Scott has contributed content to many publications including The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue serves local and national clients, including Boston Scientific, DS Waters, and Wake Forest University Baptist Medical Center. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

Saturday, October 18, 2008

Increase Free eBook Downloads 2

6. Make your free ebook offer very rare. People perceive things that are rare as being more valuable.
You could use a limited time offer or free bonuses.


7. Create rapport with your visitors by telling them something they already know is true. They'll know for sure you're not lying and download your ebook.


8. Show your visitors how much enthusiasm you have for your free ebook. Most people will start to feel the same and download your ebook.


9. Make your visitors curious about your free ebook by telling them they need to sign-up to get access to a password protected site in order to download it.


10. Motivate people to download your free ebook.
Tell them a lot of positive things like: "You can now reach your goals and change your life forever!"

Quote of the Day:

"I know of nothing more despicable and pathetic than a man who devotes all the hours of the waking day to the making of money for money's sake." -- John D. Rockefeller

Increase Free eBook Downloads 1

1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience's needs and wants.

2. Allow your visitors to feel good about themselves by giving them compliments. If they feel good, they will also feel good about downloading your ebook.

3. Tell your visitors the emotional and logical reasons why they should download your free ebook. It can be the goals they'll acomplish, positive feelings, etc.

4. Publish a list of respected or famous people that have downloaded your free ebook. Just remember to get their legal permission first.

5. Tell people what they're thinking and feeling as they read your ebook ad. Most people will start to actually do it, statements should back up the ebook.

Thursday, October 16, 2008

Online Advertising Technology 4

So there we all were, happily surfing away, not a care in the world. What most of us didn't realize was that enough free cookies were being distributed to each of us to turn the otherwise docile Keebler elves into tree-dwelling Mafioso erroneously plotting a turf war.

These cookies, of course, are the ones that websites place on your computer when you visit – little packets of information that record your visit, and sometimes, your activity there. Certainly, there's a legitimate reason for this. When you return to a website, it can help if it remembers your last visit and you can pick up where you left off. Assume, for example, that you were making multiple purchases from an e-commerce site and had a bunch of stuff in your shopping cart but were forced to abandon the site before completion. It's nice to go back and pick up where you left off without having to do it all over again.

Digital advertisers, however, saw another opportuníty for targeted online advertising. They invented advertising technology that would scour through the cookies on your personal machine, figure out what you liked and disliked by looking at the types of sites you went to, and then feed up highly targeted online advertising based upon your browsing history.

These companies included aQuantive, DoubleClick, ValueClick, and others. Of the companies I mentioned, only ValueClick is still independent. Google snapped up DoubleClick, while Microsoft snapped up aQuantive. Clearly, these companies believe in the future of Internet advertising technology and also believe in the long-term legality of this technology.

Monday, October 13, 2008

Online Advertising Technology 3

There were a few missteps with this new advertising technology (one classic example was when the online version of the NY Post ran a story in 2004 about a murder victim whose body parts had been packed into a suitcase. Running alongside the story was an ad that Google served up for Samsonite Luggage). Yet this targeted online advertising service also caught on, with nary a cry from privacy people. After all, you don't have to visit the sites. And the site owners don't have to sign you up for the service, right?

Suddenly, Gmail was offered and that raised some eyebrows. Gmail, of course, is Google's free email-based platform. Gmail gave people an (at that time) unprecedented 1 gigabyte of email space (Yahoo!, if memory serves, offered 4 megs for free email accounts and charged people for more memory). The only caveat – Gmail would use a similar advertising technology platform as AdSense, but it would decide which ads to serve up by reading through your emails.

Well, this new approach to advertising technology creeped some people out, and privacy advocates were a bit more vocal about using targeted online advertising by parsing through people's emails. A California lawmaker tried to introduce some legislation preventing the practice. International privacy groups chimed in with their own concerns.

In the end, however, the fact remained that one had to sign up for a Gmail account and everyone that did was (presumably) aware of how the service worked before they did sign up. So it was an opt-ín system – If you didn't want Google parsing through your email and serving up relevant, targeted online advertising, you didn't have to use the service.

Saturday, October 11, 2008

Online Advertising Technology 2

All the while, one company, originally called GoTo, then Overture, and finally bought by Yahoo!, actually formulated a targeted online advertising system that worked - keyword advertising. Companies could bid on a per-click basis for certain key terms, which sent valuable traffic to its website.

Obviously, the improvement in advertising technology had to do with the model itself, which was perpetuated on relevance. By only bidding on keyphrases that you wanted, you could only pay for visitors who had already shown an interest in your products or services. This targeted online advertising model was soon copied by Google, who tweaked it and made it better.

There were not many raised eyebrows at this time, in terms of privacy. After all, the user was the one entering the query, and nobody suspected at the time that search engines might one day actually create individual profiles on users. We were all just really enjoying "having the information at our fingertips" without the potential hazards of ink stains and paper cuts that traditional research required.

Google then took a similar idea a step further. Instead of just serving up targeted online advertising on its home page, the company created a content distribution network called AdSense. In this program, owners of websites could sign up to have the ads placed on their sites. Google would then use a "contextual" logic to determine which ads to place where. In other words, Google would "read" the content on a page and then serve up targeted online advertising in the area provided by the site owner that was relevant to the content.

Thursday, October 9, 2008

Online Advertising Technology 1

Please bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled many people into a sense of complacency or perhaps even false security.

In the beginning of targeted online advertising, there were banner ads. As many people recall, these were supposed to drive the Internet marketing industry in its infancy. Scads of publishers paid scads of money based on a CPI (cost per impression) model or simply paid huge dollars for banner ads and other targeted online advertising on well-trafficked sites.

Then something crazy happened - nothing. It turns out that the banner advertising technology on the Internet was not the magic bullet it was purported to be. The old way of making money based on providing content (the way magazines and newspapers ran advertising) just didn't seem to work in this context.

This new advertising technology was part of the reason for the collapse of the dot-bomb era. All the talk was about "eyeballs," "stickiness," "bleeding edge," "cradle to grave," and several other terms that, in retrospect, would have sounded more at home in a Wes Craven movie than in an emerging industry. Hundreds, perhaps thousands, of business models depended on a traditional marketing strategy working more or less the same as it always had when introduced into a non-traditional setting.

Wednesday, October 8, 2008

Best eBay Match Sort Order

Best Match is now the default format for finding items.

Panic mongering aside... how have eBay's changes really affected sellers? It feels like we've been talking about eBay's changes for quite a while -- with strategies, reactions, and speculations coming out of everyone's ears. But now the dust has settled and the new eBay is fully operational, it's time to look at how you have really been affected by what has happened.

Was heard the spoken of advanced eBay coach, Carson Clark, to get the lowdown on... well... the reality of what the changes have meant to sellers like you.

So here's easy guide to the three biggest changes eBay made:

  • Strategy
  • Result
  • Conclusion

This means that when someone searches for an item, the results are no longer shown by the time the auction ends. Instead, they are based on an internal algorithm that is influenced by item title, relevance, seller reputation, item specifics, and other factors.

Tuesday, October 7, 2008

Benefit Customer Service

Conclusion on best eBay match sort order

Diligent sellers with good business practices are being rewarded.

Carson is a particular fan of this change, saying "This benefit is something you can actually cultivate yourself through your own good practices. You have control over it, which will help you immeasurably.

"As a result of this change, professional sellers who are paying attention to their customer service are benefiting, and poorer sellers are suffering. It's as simple as that."

Establish Good Reputation

Result on Best eBay Match Sort Order

IMC Advanced eBay mentor Carson Clark is getting considerably more viewers as a direct result of increased exposure in Best Match Search.

Carson reports, "I sold a guitar on eBay recently, and it got almost 400 viewings in a 5-day period. Now, the bids per viewing were still very typical -- about 1 bid for every 11 viewings. But by getting that extra 60 or 70 viewings that I would not have gotten for this item three months ago, my bottom line is that much higher."

Newer sellers may have to work a little harder to establish a good reputation, but the long-term effects on your business are worth it.

Keep DSR High

Strategy on best eBay match sort order

Keep your DSRs high and pepper your title and listing with the keywords people are searching for (as long as they're relevant to your product).

Sunday, October 5, 2008

eBay After Shake

This year we've seen more changes in eBay's rules and procedures than any other time in the site's history... you know, how often I'd see someone muttering "Stoopid eBay" as they hunched over their computer rewriting big chunks of a lesson that had suddenly become obsolete because eBay had made yet another announcement.

It was worth it though, just check out the most up-to-the-minute eBay selling course on the market!

For sellers, though, this huge overhaul was anything BUT a joke. Everyone has been talking endlessly about it and there's been more than a little criticism.

Many sellers have even abandoned the marketplace in protest!

But once all the rumors have been cleared out of the way, has it really been all bad news for sellers? The advanced eBay mentors have been rigorously adapting and testing their strategies to find out, and their results are in.

If your head is still spinning from eBay's latest rash of listing format updates, we've also included a listing "cheat sheet" for you. Find out what items to list in what format for maximum results.

Friday, October 3, 2008

Beginner Dreams About Affiliate Program

What is an affiliate program? A short definition is: A program in which you are paid a commission for selling another person's product. Research has shown this can be the easiest way to get a commission check for someone just starting out in Internet Marketing. The best items to sell are digital products that will appeal to other Internet Marketers. You never have to buy the product, store it, or handle it. The owner of the product handles all aspects except to promote it.

There are several good Affiliate programs available to choose from. The first that comes to mind is ClickBank. You are not required to pay any fees at any time. The products you will be selling all come complete with their own professionally built website. All you need is a way to get traffic to that site and, depending on the amount of traffic you drive to the site, you will be paid a set commission for each sale. This method of earning money online is preferred above all others because it has less to learn and remember when just starting. You will have your hands full just getting the visitors to the sales site.

To drive qualified traffic to your website, I of course highly recommend acquiring a Veretekk system. With our free training and personal assistance you will be up and running with an internet business in no time.

There you have it, the simple truth about what is best for those just getting started as Internet Marketers who are serious about making an income on the Internet. Now get out there and earn some money!

More information is available on everything I touched on in this article. Just contact me.


Quote for Today

Few of us know what we are capable of doing. We have never pushed ourselves hard enough to find out - Alfred A. Montapert

Wednesday, October 1, 2008

Traffic Generation Program

THE FACT

Traffic Generation Programs are the programs that can actually get visitors (often called "traffic") to your website. No matter how beautiful your web site full of great products is, unless someone sees it, you will make no sales! On the Internet, web site traffic is the life-blood of sales. It is essential to direct visitors to your site.

All traffic generation programs are not created equal, and the "quality" of the visitors is more important than the "quantity" of traffic. This is a subject that needs to be followed in much more detail in another article, but for now, we are more concerned with the value of traffic generation programs as sources of income generation.

There are very few traffic generation programs that actually generate a large percentage of income just through promoting them as a cash generation source. Though these programs are necessary for all marketers, and the traffic they generate are essential to the success of any Internet Marketer, most experts in Internet Marketing do not recommend more than five or six such programs to start with. Choose wisely as to the ratio between web sites (of other members) that you must visit to earn a visit to your web site in return. This is why these programs are often called Traffic Exchanges. Always try to find programs with a 1:1 or 3:2 ratio. You will earn more traffic with those programs more quickly, which is what you need when just getting started.

All but a few traffic generation programs are free to join with one or more options to upgrade. In the beginning, stick to the free versions. You can worry about joining more such programs, or upgrading in the five or six programs you use, later when you have begun to earn an income.