Avoid Wrong Internet Marketing Service

Here I want to show you how to Avoid the Wrong Internet Marketing Service

First and foremost, you need to ask the right questions:

1. You need to determine how long the company has been involved with Internet marketing.
2. You should ask to see testimonials from past clients.
3. You should search online for their services. In fact, you should attempt to find their website by using keywords and keyword phrases which are relevant to the services they provide.

Obviously, if you fail to find them on the first page of Google search results, then your alarm bells should start ringing. For example, if you were considering using the services of Sunshine Coast Internet Marketing Company, you could do a search for Sunshine Coast Internet marketing, internet marketing Sunshine Coast, etc.

The most important thing of all is that you acknowledge the fact that going with the wrong internet marketing company can end up costing you a considerable amount of money for nothing. On the other hand, if you choose to use the services of a reputable company, you can almost be certain that your website will end up ranking much higher than it did before.

Internet Marketing Fraudsters

Steer Clear of Internet Marketing Fraudsters

Unfortunately, but also to be expected, the internet is full of undesirable people who focus entirely on targeting honorable businesses by means of providing them with false promises regarding guaranteed results. These people will more often than not guarantee that they will get your website to the top of the search rankings by using specific keywords. However, in most cases, they simply use keywords which are so rarely used, they show at the top of search rankings simply because they have no competition - no one uses them.

Obviously, if no one is ever typing that keyword into the search box, then why waste money on it? One of the easiest ways to determine whether or not an internet marketing expert is in fact legitimate, is that the legitimate ones don't ever provide any guarantees with regards to getting you in the top spot on search results. This is because they know that no one can guarantee such results due to a number of reasons, such as algorithms which change continuously.

Avoid Wrong Internet Marketing Service

Essentially, while you in SEO works, you need pay attention that while any Tom, Dick, and Harry can learn about search engine optimization, it takes several years of dedication, practice, and careful analysis, in order to fully understand the different techniques, and how to apply different techniques to different types of business.

The bottom line is; a SEO campaign is in fact a highly intensive process that starts out with intense keyword research in order to establish which keywords are the most likely to produce maximum results for a website. Once the ideal keywords have been established, it can be incredibly tempting to simply spread them around on your website and hope for the best. However, in most cases you'll find that the most popular keywords also have the most competition.

As such, why bother targeting particular key words, irrespective of how popular they are, if there's virtually no chance they are going to help in terms of ranking? In fact, you could end up waiting for several months before the major search engines start recognizing your website.

On the other hand, a specialist who is highly skilled in internet marketing will be aware of which relevant keywords and keyword phrases will help to improve a website's ranking. Likewise, a true professional will also know where the keywords and keyword phrases should be placed on a website in order for them to have the maximum amount of impact, without being penalized for keyword stuffing.

Onsite optimization of keywords is notoriously time consuming if it's being done properly. But if your goal is to give a website a boost in search engine ranking, then this optimization process needs to be continued off-site as well. Here again, a competent SEO professional will know exactly how to go about implementing a successful link building campaign, including article marketing, submittíng articles to directories, taking advantage of several social networking sites, and also social book marking.

Furthermore, because a professional SEO specialist appreciates the importance of being able to get a good return on investment, they will also make use of Analytics tools in order to track conversions and monitor the success of an internet marketing campaign. Bear in mind, that these tools are essential in order to fine tune any good SEO campaign.

Amateurs Chance In SEO

Andrew Pimmer, the CEO of Suncoast Internet, Sunshine Coast internet marketing, web development and search engine optimization specialists write interesting article about possibility the Amateur chance in SEO place. He said that there is no place for Amateurs in SEO. This is very exciting observation, so here’s his opinion

How come everybody nowadays is an SEO Expert?

Let's face it; not a day goes by where we don't see someone offering their services as a Search Engine Optimization specialist. The strange thing is however, many of the people offering such services on the various forums tend to have no runs on the board themselves.

Of course, I'm not saying there aren't a great deal of reputable internet marketing services out there, but they are becoming increasingly outnumbered by those with little or no background at all, and it is these people and their companies which are highly unlikely to ever produce satisfactory results for their clients.

Perhaps one should bear in mind that there is no difference between investing your money in internet marketing, and investing your money in a regular market. In both cases you need to measure your results just as you need to target the correct audience. For example, you wouldn't even consider wasting your money by advertising your product or your service in a newspaper that is completely irrelevant to your target market. Advertising is done for one purpose and one purpose only, and that is to bring in a return on your investment, irrespective of whether the advertising is done online or offline

Testing Your Landing Pages Building

Might you're experience stressed how important testing is in finding out what your visitors like. Testing various text, call to action forms, layouts will give you a true idea what produces the best results as far as conversion.

Using a tool like Google's Website Optimizer you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytics apps. Using these metrics you can easily figure out which version will be your optimal page, one that maximizes the results.

Creating a successful and effective landing page takes a lot of work but should be the focus for anyone involved with a website. Whether you are a website owner, web designer, web developer or a web marketing specialist you must be aware of the components that comprise a solid landing page. After all this can mean a website's success or failure.

Power of Freebies Make Visitors Stay

Make Visitors Comfort To Stay

Avoid sending your visitors to another page unless it is absolutely necessary. That includes any internal navigation as well as external banners. If you eliminate all distractions and limit navigation options, you stand a better chance of keeping your visitors around.

Simple is Better

Make it easy for your visitors to complete the action you want them to. Less confusion and decision making for your visitor means better conversions rate for your landing page. Don't provide multiple choices and throw in optional extras. Focus on the pitch the page was created for.

Power of Freebies

Everyone likes free offers. They are hard to resist and can be a powerful conversion tool. Whether a call to action is free or something free is received as a result of carrying out a call to action, it certainly doesn't hurt. If your competition charges for something and you provide it for free, you'll win the customer. Remember, just because you make a free offer doesn't mean that it shouldn't be quality.

Provide Incentive More Than Your Business Competition

Provide Incentive

Bribing your visitors with freebies and samples is a proven method of enticing them to sign up. Provide more than your competition but don't sell yourself short either. Provide a list of reasons why your offering is better and what exactly the visitor can expect. Provide references and testimonials.

Send a Clear Message

Keep your landing page clean and clutter free so your visitors stay focused on your message. Emphasize the biggest reasons that they should carry out the applicable call to action with larger text, contrasting colors, images. Make it easier for them to scan the content by using lists and getting right to the point.

Important Focus on Functionality On Building Sites

Focus on Functionality

More and more visitors seem to judge the professionalism and credibility of a site by its design. To satisfy this, many website owners concentrate on the design aspect instead of focusing on its functionality. A well-designed landing page is essentially worthless if the prospect can't accomplish anything. While I wouldn't suggest skimping on the design, it shouldn't be your priority. Focus on the exact steps you want your visitor to take and design a page with that in mind.

Call To Action

You got visitors to your landing page, now direct them to take action. Make it clear and highly noticeable without overwhelming your audience. Whether it's a sign-up form or a "buy now" button, make it the focus of your page.

Relevant Content For Great Landing Page

Relevant Content

A landing page's content should be directly related to organic search results, PPC campaign, anchor text in inbound links and any other targeted inbound advertising, online and offline. If people don't get what they expect, they will be more likely to leave.

Multiple Landing Pages

A landing page shouldn't necessarily be your homepage. In many instances a homepage is a good landing page. However, for more targeted traffic and better results, you want a landing page to be focused on a specific offering and specific call for action. To accomplish this, a given website should have multiple landing pages. Create some deep link landing pages that will focus on a specific proposition and your conversion rate will be higher.

Perfect Landing Pages For Website

By: Joanna Colek

Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers.

While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services.

Wikipedia defines a landing page as:

The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Wikipedia's definition sums it up nicely but there is certainly more to a great landing page then relevant and keyword rich content. Here are 10 things that you should be looking at when optimizing a landing page:

Relevant Content
Multiple Landing Pages
Focus on Functionality
Call To Action
Send a Clear Message
Provide Incentive
Make Visitors Stay
Simple is Better
Power of Freebies
Testing

I will describe all of those important factors optimizing a landing page.

Two Ways Approach Hype Worst Situation

Irresponsibly:

1. Optimizing for Bing at the potential expense of other engines that have long-term records of market share is foolhardy. At the end of the day, Bing may be new and exciting, but it still possesses a tiny amount of market share in comparison. A prudent search engine optimization company will likely recommend waiting until the numbers stabilize before charting a course of action.

2. Compromising for Bing at the expense of Google and Yahoo! is not wise. A search engine optimization company can certainly optimize for Bing, but hopefully not at the sacrifice of current rankings on more popular engines.

3. Assuming that Bing will have a static algorithm is foolhardy; if Bing does indeed gain market share in the coming weeks and months, black hat practitioners will try to "game" the system, meaning that we can expect the algorithm to change and evolve rapidly. What works on Bing right now may not work in a matter of weeks.

Hype Response

Responsibly:

1. However, a forward-thinking search engine optimization company can be prepared by creating test sites that are optimized specifically for Bing and learning as much as they can about the algorithm.

2. If ideal rankings are achieved, then your search engine optimization company can determine how these rankings translate to Google and Yahoo!. Obviously, it will be important to follow these statistics closely to see if Bing can gain and maintain ratings or if it will mimic Microsoft's history of poor engine performance.

3. Your search engine optimization company should also locate specific pieces of the Bing algorithm that do not compromise rankings in Google and Yahoo!, but that may help rankings in Bing. Finding attributes of the Bing algorithm that can be applied to your website that will garner higher Bing ratings is obviously in the best interest of the site; we just want to make sure that existing rankings aren't compromised on the road to success.

HYPE Another Iteration

But there are a few reasons not to get so excited. Number one – we have no idea where the market will settle and if the market share for Bing will continue to grow. Without this data, there's no way to say if tailoring a website specifically for Bing is worthwhile, especially if it negatively impacts existing Google and Yahoo! rankings. Number two - no matter which stat you look at, Google still owns the lion's share of the search market; add Yahoo! to the mix and Bing is dwarfed. Number three - Microsoft has no track record of success in the search world; its developers and visionaries have tried many different search iterations, so far to no avail. The company is banking on two things: the quality of the engine and a willingness to spend money to promote it.

And, finally, number four is a byproduct of MSN's past explorations into search engines; the brand name is construed by many as a liability that carries a somewhat negative connotation

Possibly, a good option would be to take the MySpace/NewsCorp route. When MySpace was bought by NewsCorp in 2005, business went on as usual; MySpace was just MySpace. NewsCorp understood what made MySpace 'cool' was its reputation of independence. Yes, it was crushed by Facebook down the road, but that's a different story. Microsoft chooses to end every Bing commercial with blatant 'by Microsoft' wording and logos as if this is a positive - I'm not sure that it's necessary or even wise.

In light of this information, what's a search engine optimization company do?

The Truth behind the Hype

In recent weeks, we've noticed a surge in clients calling us to ask questions like "what's up with Bing?" Or, "are you optimizing for Bing?" Even "are you taking advantage of Bing?"

In other words, people want to know that their search engine optimization company is taking special steps to ensure adequate representation on the newly created, much hyped search engine. And to answer the first question, what's up is MSN's umpteenth attempt to create a search engine that garners a significant amount of market share from its more formidable rivals - namely Google and Yahoo!. Microsoft has not been shy to promote the new engine; the current advertising campaign is estimated to cost around $100 million.

How is it going so far? It depends on who you listen to. The metrics vary wildly, depending on the source you consult. In a recent analysis of statistics, Hitwise ranked Bing as the seventeenth most popular website out of 450,000,[1] while StatCounter noted that the engine was in third place behind Google and Yahoo!. ComScore's ratings showed that Bing increased MSN's average daily searcher penetration by 1.7% (from 13.8% to 15.5%).

These numbers and ranking criteria are enough to make anyone's head spin. But, when you get down to it, the event everyone is looking forward to is what will happen when the budget runs out, and the promotional period ends. Will searchers remain loyal or return to Google and Yahoo! and not look back? No one can really tell if any positive results are sustainable over a long term period.

Most reviewers put Bing in a good light, noting its ease of use and searching options, and some are even scrutinizing the accuracy and relevancy of Google and Yahoo! results against Bing. In the June 08, 2009 edition of B to B magazine, for instance, one reviewer appreciated the shopping comparison tool while another stated that searchers seeking refined results will be more likely to take advantage of Bing. Admittedly, the engine's clean, streamlined look is pretty exciting; the home page features a new, interactive image each day; searchers click on certain parts of the image and trivia, facts, or additional links pop up. But after that, a simple search will provide users with results similar to its counterparts – images, video, maps, news, and the like.

Free Convert Visitors with Google Analytics

Rand Fishkin ups the considerations with a lengthy post at SEOMoz entitled "What Makes a Good Web Directory, and Why Google Penalized Dozens of Bad Ones." The most interesting suggestion is that Google is manually taking down directories that violate its guidelines, and not necessarily with a strategy that involves spam reports, but rather by taking what might be obvious cues:

Banner Ads for paid links from Your Directory on SEO Sites

It's like waving a flag with a voice-activated, wind powered speaker that yells "ban me! ban me!" Sure, you might get clicks and money and submissions, but you've gotta know that search quality team members read SEO blogs, too - so if you do this, make sure your directory is ready to be manually reviewed by search engineers.

Marketing to Webmasters

If your forum signature at Digital Point (sorry to stereotype, but it's just so true) contains links to three directories you own, you're probably in possession of three obviously manipulative directories. I'm sure there's a couple exceptions, but if I were Matt Cutts, I'd just tell one of my quality control guys to go spend a few days trawling DP for directory domains.

Paid Links And Google

One theory suggests that people are using Google's controversial paid links report form, implemented last spring to a furious response. However, shortly after Matt Cutts' invitation to report instances of paid links, Cutts clarified that he and Google's webspam team weren't interested in reports on directories, only instances similar to what he cited on his blog.

Nevertheless, Cutts followed up that question with some rules of thumb for evaluating a directory's value:

- Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.

- What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.

- If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site.

That may or may not be a lot to consider, and given that a select few directories have been affected, it may be a cue that Google is considering it more than before. It may be just a strong message being sent, a warning to clean things up.

Google Analytics For Visitors

It's been a couple of weeks since it became apparent that Google was penalizing link directories – at least a few of them – knocking them out of the SERPs even for their own business names. There's still no official word from Google on this, but there is plenty speculation that it wasn't algorithmic.

The directory earthquake expected never really came, the penalties laid limited to a select few. Let the theorizing begin as nobody at the Googleplex is talking about it. A horse head in the directory bed; a message? Or do you think this is the direct result of selective enforcement via paid link reports? Let us know what you think in the comments section.

The reason that speculation has arisen is that though there was a seeming spate of directories hit, the number of them up to 60 or so that we know of, is relatively small compared to the number of directories out there, hundreds or thousands passing on PageRank.

How Many Websites Should Company Have

That's a question that comes up often in discussions with clients, but perhaps the idea hasn't crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?

If you're a large corporation, it is fairly obvious that you need a separate site for each brand you offer, and a separate site for corporate background material and perhaps investor information.

But what if you're a small or medium-sized company with a limited number of products or services? Then the question becomes, do your products relate to one another? Does one item flow into the next? Is your audience for each product or service the same? And what about totally different audiences for the same product: audiences that need to be approached with totally different tactics? And then there are special circumstances like new product launches, time sensitive marketing campaigns, and limited availability offers?

Long Tail And Niche Markets

You've heard about the Long Tail and niche markets but what have you done about it? So many companies sell the same product, the same way, to the same audience, that people no longer pay much attention. Look no further than the search engine optimization market, when was the last time you actually read something truly different, truly innovative about SEO? What makes one company's promise of top ten ranking any different from the next? And if everyone who paid for optimization was in the top ten in their category, you'd have to redefine what the number ten means.

Today companies, especially small and medium sized companies, have to be different to be heard. They have to be bold and innovative and constantly try new approaches to reach their audiences.

By trying different tactics using different websites delivering alternative presentations, to alternative audiences you expand and build your business without the concern that these bold new approaches will negatively affect your more conservative existing clientele.

Tactical Use Campaign Website

Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you wouldn't have otherwise reached using your traditional sales marketing approach.

7 Tactical Reasons To Use Campaign Websites

1. Focus Your Presentation: eliminate distraction and non relevant clutter.
2. Use Alternative Tactics: experiment with non traditional campaign and sales' approaches.
3. Create Urgency & Impact: campaign sites urge quick response, while creating a memorable impression.
4. Target New & Alternative Audiences: create new markets for old products and services.
5. Isolate & Differentiate Brands: target specific audiences with specific tactics
6. Accelerate Comprehension & Shorten Sales Cycle: be clear, be understood, be direct, and sales will follow.
7. Support Other Advertising Efforts: supplement other marketing material with engaging, viral presentations.

10 Strategies Business Using Tweeter

Here are 10 strategies that I use regularly to market my business and my expertise via Twitter. Remember, you have only 140 characters for your tweet (Twitter post).

How you're helping clients
What you're doing in your business
Useful tool or resource you've found
Ask a question
Conduct a survey
Report on live events
Product or service launch
Responding to others with advice or answers
Acknowledging new followers
Automate your tweets

Twitter can be a great time-waster or a wonderful way to market your business and leverage your expertise online. Follow these 10 strategies and you'll begin to attract more followers and get more clients through social networking.

Twitter Strategy 5

Acknowledging new followers

I've noticed a recent trend of acknowledging people who've decided to follow a Twitter user in the past day or so. I initially thought that others were doing this as a measure of popularity, but what I've come to realize is that it's actually helping out the new followers because it exposes their Twitter profiles to others who may have never heard of them and who might like to follow them. So, to thank your followers, you'd tweet, "Welcome new followers @twittername, @twittername, etc."

Automate your tweets

Many of my tweets have been automated and connected to other things I do. TwitterFeed turns all of my blog posts into tweets. aWeber turns each ezine issue into a tweet. EzineArticles.com tweets my followers every time I publish an article through their service. Typically all that's involved here is connecting the particular service to my Twitter account. Once all the services are connected, I get free and automated Twitter posts with no additional effort on my part.

Twitter Strategy 4

Product or service launch

If you're about to launch a new product or introduce a new product, let your Twitter followers know, i.e. "Pre-launch pricing for new DVD set about how baby boomers can start an online biz. Get $100 early bird discount at (URL here)"

Responding to others with advice or answers

The way to build professional relationships on Twitter is to help your tweeps. So, if someone asks a question, comments about something to which you have a response or an idea, or you want to ask a followup question, this is the perfect place to do so.

Twitter Strategy 3

Conduct a survey

What do your Tweeps think about a particular issue? Ask them via Twitter, i.e. "Quick poll: Do you get more clients from Facebook or Twitter? Respond at (URL here)"

Report on live events

The latest Twitter trend seems to be tweeting what's happening at conferences or workshops. In order for Twitter users to follow a particular event, it's usually referred to by a name preceded by a # sign, as in #JVAlert, for example, to make it simpler for people who want to follow those posts. So, if you were at an event, you might tweet "#JVAlert John Smith speaking on affiliate programs. Just got great idea on training affiliate managers!" Just don't get so wrapped up in tweeting that you ignore the content delivered in the conference!

On Page SEO at The Roots of Relevance

On page SEO essentially represents the root of relevance when it comes to search engine optimization and is where the staging grounds of shingle analysis and contextual relevance are optimized. After the on page SEO is done, then after getting crawled and indexed you can get the feedback and popularity ... Read More

Twitter Strategy 1

How you're helping clients

Talk about specific ways that your business helps clients and use their Twitter ID if you have their permission, i.e. "Just finished @clientname brainstorm great Internet marketing plan for 2009" or "Finally finished setting up Quickbooks for local hardware store -- now they can invoice their clients"

What you're doing in your business

This is a perfect time to tell others when you're blogging, writing an article, creating your weekly ezine, recording your podcast, i.e. "Had great interview with Jane Smith today on speaking to grow your biz. Great ideas! Subscribe to podcast & listen here (URL here)"

Twitter Strategy 2

Useful tool or resource you've found

I run across these all the time in my daily activities, and Twitter is a perfect place to share,. i.e. "Found great new Firefox plug-in to monitor & check multiple Gmail accounts at same time at (URL here)" or "Read great blog post on workíng at home with kids under 5 at (URL here)"

Ask a question

Need some ideas or some quick brainstorming? Twitter is an ideal place to gather opinions, i.e. "Help! Desperately seeking new laser printer. Recommendations?" or "How do I find training organizations online?"

Twitter | Like Know And Trust

I do wonder at times if some Twitter users have any time to get any work done. Several of the more prolific ones that I follow swear they spend no more than 30 minutes a day on Twitter, but I really find that hard to believe. Many times it seems they are twittering just to say something, like "Good morning Twitterverse" when they begin their day, give more details than I want to know about what they had for lunch, what their children said to them, or when they take a nap.

I realize that this is part of the "like, know, and trust" process that enables people to get to know each other, but sometimes it's simply too much information..LOL. I'm Twittering primarily to market my business. Consequently, I try and limit my personal twitters to no more than 2 per day. My clients, who create Twitter accounts for marketing, as well, tell me, "I'm signed up. Now what in the world do I Twitter about? How do I market my business with this tool?"

Liberating Live With Internet Marketing

Internet marketing can provide you with a lifestyle that is totally liberating. You can live and work anywhere in the world. You can be the boss, set your hours and work from the comfort of your home. Plus your whole online Internet business can be automated so it basically runs itself.

As Internet marketing becomes better known, it will gradually earn more and more respect. It will become a well recognized profession that many will aspire to and follow as a life long career. Mainly because Internet marketing will give you the freedom rarely seen in any other profession.

It offers you mobility, a high standard of living, and a working environment that can't be beat. It gives you the freedom to follow your interests and hobbies; all the while turning those interests into viable revenue streams that supports the lifestyle of your choosing.

When it is all said and done, earning a living just doesn't get any better than this.

Internet Marketing Business Model

Perhaps the most common business model for the majority of online marketers is the last example, or a combination of advertising and affíliate sales. Many work-from-home professionals have adopted this business model. They have created a site or sites on the topic that interests them and of which they have or have gained some expert knowledge.

Once these sites become established and gather a large amount of targeted web traffíc each day, making a nice income can only be a matter of putting the Google Adsense code on their pages and placing a few appropriate affíliate links on their sites.

The more traffíc these marketers deliver to their sites, the more income they earn. The more unique content they create, the more income they earn. The more web sites they design, the more income they earn.

What many people outside of the web marketing field fail to realize is that the Internet is a 24/7/365 business. The Internet is always on and working for you. It is automatically producing income for you 24 hours of the day - while you're sleeping, while you're enjoying a nice meal with friends, or even while you're on vacatíon.

Affiliate Marketing Business

Affiliate Marketing

One of the least understood, yet one of the most profitable forms of Internet marketing is affíliate marketing. An online marketer can join any affíliate program and promote its products or services on the Internet. You market the products, find customers for the company and receive a commission for each sale you make from your marketing efforts. These commissions can run anywhere from 2% to over 75%. One affíliate click can earn you anywhere from a few cents to several hundred dollars.

Major third party affíliate programs or companies such as Commission Junction, Clickbank, LinkShare, Amazon, Shareasale... act as a brokerage or go-between, representing thousands of Top Brand companies such as Sony, Apple, Dell... to online affíliate marketers. Marketers can join a program such as Commission Junction or LinkShare and be able to promote and market hundred of top quality products or services online. They can consolidate their affíliate marketing through these third party programs.

Internet Marketing Gurus

Internet Gurus

Internet marketing has a whole history of pioneers who have forged the methods and techniques of marketing online - opt-in lists, mini-sites, article marketing, pay-per-click advertising, joint ventures... a brief history populated with such names as John Reese, Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around 'How-to' market online, info products, workshops and web seminars - teaching people how to market on the Internet. A marketer creating his own product can prove very productive - as seen by John Reese's 2004 launch of Traffic Secrets, which earned over a million dollars in one day. (Without a penny of paid advertising!)

Store Online And Online Service

Brick and Mortar Store Online

Most major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don't buy online, many use these sites for gathering product information before buying in the real world. A factor many savvy businesses are exploiting in their overall marketing strategies.

Online Business Services

Many service industries have moved online, everything from travel to banking to dating! Again, the Internet can be a profitable extension for any service business company.

Internet Marketing Form

Since the Internet is now practically available to everyone, anywhere in the world Internet marketing is a level playing field. There are many forms of Internet marketing. There are many online business models you can follow. There are countless ways to earn a good honest income from the Internet. Which path you take will be largely determined by research, work habits, and the time you are willing to put forth.

Here's a quick rundown of the most popular forms of Internet Marketing

• The Brick and Mortar Store Online
• Online Services
• Internet Gurus
• Online Advertising and PPC advertising
• Affiliate Marketing

Internet marketing is totally flexible. You can adjust your workload to suit your work habits. Internet marketing is scalable, once you have learned how to make your first dollar; it is only a simple matter of repeating and scaling up what you did to earn that dollar. Computers and the Internet make it just as easy to handle a thousand sales as it is to handle one sale.

Bad Credit And Auto Loan

There is no doubt car is the one important human necessity. Although it’s not the primarily one but have a car can be very helpful. If you have good financial might purchase a car is not too difficult to do, just give a check to the car dealer and your dream car is ready to bring at home.

But in reality, not too many people have those lucky. Most of them must take a car loan in order to have a car. This condition can be worst more if that people have bad credit score. So, does it mean you can’t take auto loans if you have bad credit score?

Fortunately not, there is one of the world's largest bad credit auto financing leaders you can ask for help to improve your car financing, names Piere Money Mart. This company isn’t just offer people who has a bad credit score to take a car loan but it also allow them to choose whatever model and type of their dream car.

Mystery Internet Marketing

Internet marketing is still a complete mystery to a large majority of Internet users. For many users, internet marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

In reality, Internet marketing is populated mainly with hard working professionals promoting and selling high quality brand products by many of the world's Top 500 companies.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase

Help Improve Bad Credit Score

Many people didn’t aware bad credit score can be worst. Someone needs to pay more costly than other which has lower bad credit score. Usually they’re just aware when their loan appraisal rejected by the merchant. That was happened because not all people are able to calculate bad credit well.

Bad credit can be serious for your financial if you don’t take deeply attention. If you have bad credit score, your credit value has been rated as poor. The question is how the way to take your good credit back is. Here you need rmcn credit services to improve your bad credit score.

RMCN is a company with ten years of experience in credit score. They are able to help their clients to develop clean credit by using their unique system called "V" Phase Process® for credit repair. Their process works by make a clean your credit by auditing the credit bureaus and creditors. It was very helpful to cut any cost that comes because of bad credit. If you are interested you can get more information by visit RMCN site at repairmycreditnow.com

Raw Deal On Internet Marketing

Still Internet marketing has gotten a raw deal.

If you mention to any group of business professionals that you're an Internet Marketer and that you work full time on the Internet... you will receive some very skeptical looks and more than one arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals dissatisfied with their working hours or conditions. It has become a viable alternative for many people from all walks of life. From the college student to the bored housewife to the retired doctor... all are enjoying a part time or full time income from the comfort of their homes.

Newsletter Sign Up RSS Feed

There's an old saying that people won't buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you'll be building a list of possible prospects which is invaluable to any site owner.

You'll find a multitude of free and low cost newsletter services online. It's up to you, depending on your needs and what you can afford. If you don't want to pay anything, my favorite free services are:

• FreeAutoBot
• Yahoo Groups

You can also provide an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is FeedBurner.

Important Contact Us Information For Website

Another essential requirements that every site needs is Contact Us Information. I can't tell you how many sites I've been to that fail to include a way to contact the owner. If you can't include a phone number, at the very least have an email address or a "contact us" form. By providing this information, you'll make your visitors feel more comfortable knowing there's a way to reach you should the need arise.

If you need a form and don't know how to create one, try these free form services.

• Bravenet
• Freedback
• Email Me

3) Search Box/Site Map: If your site is rather large, you'll also want to include a way to search, or have what is called a "site map". There are many ways to add a search function to your site, the easiest being to use Google's free service or try PicoSearch A site map sounds technical, but it's just one web page that contains links to every page of your site, usually broken down by category. Some resources to help can be found at FreeFind.

Google Analytics For Building Website

Google Analytics/Tracking System

Once your site is up and running you'll want to keep your eye on traffic. Who's visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.

There are several ways to add a thorough tracking system to your site, but the easiest and one that won't cost you a dime is Google Analytics Once registered, you can add as many sites as you like all under one user ID and password. You'll be given some code to copy and paste on your pages. Simple, easy, and you're done.

How Become Successful Website Owner

So you've put together a spectacular website, and you're ready to go live on the Internet for the whole world to see. Not so fast there Bucky. In case you didn't know, there are a few essential requirements that every site needs to include in order to be successful.

Let's review, shall we:

1) Privacy Policy/Disclaimer: Now, I'm not a lawyer and don't claim to be one, but these two documents should be standard issue for every site you have. People want to know how you're going to use their personal information, and a "privacy policy" does just that
In today's litigious society you'll also need to include a disclaímer/terms of use page. This protects you and spells out to your visitors what they're agreeing to by using your website. If you don't know where to start in generating these documents, you'll find plenty of help online.

• DMA Privacy Policy Generator
• OECD Privacy Statement Generator
• Google Adsense & other Ad Networks Privacy Policy Generator
• Privacy Policy Generator
• Free Site Disclaímer

This is not legal advice, and if you need help in this department, consult with a local attorney.

Twitter Every Aspect of Your Business Improvement

You've seen countless articles and e-books written about it, but do you know how to market online with Twitter? If you don't, you're not alone. Most marketers are still boggled when it comes to using Twitter in their promotíon efforts. The main reason is because marketers don't realize the sheer ingenuity of our favorite microblog's 140-character limit communication. The reality is that the internet is information overload for most people.

The genius of Twitter is that communication is forced into small chunks of information which most people can willingly digest. Presented with the option, people are more inclined to read a sentence or two as opposed to a long, involved blog entry or email! In this article, I will demonstrate how Twitter can not only be used by your business for marketing purposes, but also for customer service, product development, free publicity, and valuable access to experts!

Twitter Gives You Access to Important People

No other media gives you direct access to leaders in your market like the internet does. Twitter gives you personal access to leaders and mentors that you have only ever dream of connecting with.

I bet you didn't think you would ever get the chance to be 1-on-1 with Brian Tracy on Twitter, right?

Twitter for Free Publicity and Brand Awareness

As you know, free publicity is priceless - and it can be difficult for a small business to get access to the media. Companies regularly pay millions of dollars to imprint their brand in the minds of prospective clients.

With Twitter's personalization features you can place your brand or company logo on your Twitter page. Because of the viral nature of Twitter, traffic and publicity comes for free.

People will associate your Tweets with your company, and their trust will grow in your products and services.

Online Internet Advertising

Online Advertising and Pay-Per-Click advertising such as those offered by Google Adwords and others, presents another viable marketing route. Keywords (the exact words typed into a search engine) fuel a large portion of the web's activity. Keyword marketing has become a major driving force behind most of the economic transactions on the web. This is a very lucrative sector for those Internet marketers who know exactly what they're doing.

Then there is the whole section of SEO experts and consultants who command high prices for positioning companies or products in the top positions on the major search engines. Acquiring organic Top 10 search results will greatly determine the profitability of your online product or company.

Twitter for Product Development

Twitter can be used as an instant survey tool for product development. You can simply ask the likes and dislikes of others with a simple tweet and can incorporate or improve your current products or services.

It's catching on. In fact, software development corporation Eclipse is working on a Twitter plug-in called Twitterclipse, which will tweet announcements, findings and questions within their development team. It is faster and more convenient than email, and also avails an RSS feed for posting their development updates within the Eclipse website.

Top 5 Signs That Your Website Sucks

Small business owners may not have the resources to invest heavily in their web presence and finding solutions to problems can be like finding a needle in a haystack. You know something's wrong but don't have the faintest idea how to fix it. Is it a technical issue? Are your ads not performing well? Don't know what kind of traffic you're getting? Website problems can fall into a myriad of categories. So if you think your website sucks, a) it probably does, and b) you should read on.

• You Aren't Getting Traffic
• You Have Worthless Content
• You Have No Call-to-Action
• You're Getting Traffic But No Sales
• You're Getting Relevant Traffic But No Sales

Understanding all of those things will make you aware there are some signs that make your website sucks

You Are No Getting Traffic

You're excited about the big, expensive job the design team just finished on your site. It looks like a million bucks! Well it's a shame it isn't making you a darn cent. Just because it exists doesn't mean people know about it. Announce it to the world by submittíng it to reputable directories and sharing your useful content with others on social bookmarking sites (you do have useful content, don't you? If not, I'll cover this later).

You can even do some link exchanges -- provided the sites you exchange with are reputable -- just to get your site crawled early on. Further optimize it for search engines by following good SEO practices, building quality content and generating inbound links from other sites. Once you do that, you'll need to monitor progress with web analytics software. Google Analytics is free and it has a slick interface. And we know you like pretty things seeing as how you broke the bank on your web site design.

If you're looking for high ROI, invest your time in learning search engine marketing. Better yet hire a qualified SEO firm if you have the budget for it. Don't settle for quick-fix promotional ideas. Build long-term exposure and a solid reputation by attaining high rankings, keeping email/newsletter lists, targeted ad placement and social media participation.

Twitter for Customer Service

Many companies are designating human resources and time exclusively to enhance their customer service via social networking. Companies can find out the challenges, questions, and troubles that their clients are facing by reading their tweets to others.

Customer service representatives or public relations liaisons can immediately resolve any problems by engaging themselves in the conversation. Customer service representatives who engage their clientele via Twitter improve their company's transparency, and show that they not only are concerned about their customers, but they also care about their brand.

Twitter for Marketing

If marketing entails everything you do to place your product or service in the hands of potential customers, including all communication, relationship building, and brand recognition - Twitter makes it instant.

For this reason, it is the perfect social networking platform for announcing sales, specials, and promotions. Many larger companies, such as Dell, have a Twitter account to announce sales as soon as they become available. As a small business owner, you can harness the power of Twitter this way too!

If you can get hundreds, or even thousands of people interested in your niche to follow your company's tweets, you have a targeted líst of prospects at your fingertips. Simply tweet a brief detail or two about the special, and include your link. It's that simple!

A líst of businesses on Twitter: http://www.twibs.com

As a marketer, you know that the speed at which you can get your message out to your potential clients before your competition can reach them essentially determines your success. Twitter affords marketers the advantage of communicating with thousands of new prospects at the speed of light, and allows them to see your offer in real time.

You Have Worthless Content

What defines worthless content? Without knowing what topic your web site covers it's tough to say, but if you have nothing that sets you apart from your top competitors then I'd say you aren't in good shape. If you don't know what kind of content people are looking for on the Internet today, take a peek at what's popular on social bookmarking sites. Observe some of the story titles on the front page of Digg.com:

"Guinness Stout Beef Stew Recipe for St. Patrick's Day"
"In Move to Digital TV, Confusion Is in the Air"
"Kim Jong-Il Interprets Sunrise As Act Of War"
"Automatic bacon dispenser?"
"The 5 Best Obama Photomosaics on Flickr"

Words I would use to describe these topics, in order, are: seasonal, informative, satirical, comical, and trendy. This information is popular because it's appealing in its uniqueness and is relevant to today's market. To set yourself apart from your competition, you need to get creative. If you're the kind of person who had trouble painting by numbers, then hire someone creative. Professional copy writers can be well worth the investment.

Create free tools your customers will want to use; write funny or interesting commentary in a blog about your industry; put a new spin on a traditional product or service or provide seasonal discounts. Create a comprehensive F.A.Q. on your site that covers topics your competitors don't.

Take the time to beef up your content. Be innovative - don't be afraid to think outside the box. Use the top competitor in your field as a measuring stick.

You Have No Call To Action

Poor promotional language can have a sabotaging effect if visitors aren't drawn to your conversion pages. A conversion page is any page that acts as the final step in a visitor submitting a form, making direct contact or purchasing a product online. Obscuring those pages or confusing the visitor on where to go next can make them leave your site. Internet users have a short attention span - give them a clear direction when navigating your web site.

Use your web analytics software again to find out what pages visitors are landing on first. If your home page gets the most traffic, make sure there are clear links to your sub-topics. If inner pages are your most popular landing pages, find out if the traffic is targeted. Once you know the type of visitor and the specific page they land on, then you can start marketing your content more accurately.

The bottom line is to always make clear why, and how, visitors can buy your product. Don't get too cute with multiple steps, options or convoluted language.

Getting Traffic But No Sales

Are you sure the traffic is relevant? If you're running a pay-per-click campaign, ensure your ads are geo-targeted properly and your ad text or landing pages appeal to your customers. For organic search engine placement, have you done keyword research and analysis before optimizing your content?

Look at your web stats and see where your visitors are coming from. What keywords were they searching for when they landed on your site? Are the referring sites relevant to your industry or topic? How much time does the visitor spend on each page? Sales won't come if your visitors aren't interested in what you're selling. This is why preliminary keyword analysis is so important to search engine marketing.

If you're running ads, it's always good practice to experiment with different ad campaigns. If you put all your eggs in one basket you run the risk of losing out on potential revenue. Elements of your ads that you can change are:

• ad text
• landing page
• specific network your ads are shown across
• topics on which you focus the campaign
• geo-locations targeted

Remember, it doesn't pay to skimp on initial product/market research and analysis.

Getting Relevant Traffic But No Sales

This problem could signal a technical error or navigation problem with your site. Make sure you thoroughly test all functionalities on various web browsers and systems. Submit test forms. Do a link check to spot possible broken links. Is your web hosting service reliable?

If you've ruled out technical issues as the cause then turn your attention to the content and customer base. Has your market taken a downturn? Can the lack of sales be attributed to the poor economy? Have you fallen behind your competition in product quality, selection or pricing? Does your web site's navigation system confuse users? Your web site is the first line of contact between the business and potential customer, but it's not the only step you need to worry about. Telephone operators or online payment systems can present their own issues.

This is moving away from web site problems but if any part of the sales process takes place away from the site, investigate those areas of your business as well.

If you're pulling out your hair over a problem with your site and these tips still haven't helped, feel free to post a comment and I'll personally have a peek at your site.

About The Author:

With eight years in the search engine marketing industry, John Metzler of FreshPromo knows what works and what doesn't regarding website success. His strong grasp on visitor usability and analysis, along with a highly-skilled SEO perspective, can be seen through his professional SEO services.

What is Search Engine Marketing

Search Engine Marketing

Search engine marketing has been one of the most extremely obvious figures of marketing online. With millions of business enterprise* applying search engines to accumulate data daily, search engine arrangement for key terms has been a major business generator for companions who properly place themselves in the search engines under the right terms crucial to their market offering.

An obstruction to being ranked at or near the top, however, is that thousands can be competing for the same position. And with the search engines changing their algorithms often, achieving position on the first page for the terms relevant is highly difficult without a solid working knowledge of and experience in the search engine marketing field. Accordingly, one should not solely rely on ranking.

Realizing Online Marketing Methods

Business proprietors are presenting a harsh truth: An internet site in itself extends no assurance by business. "Whenever you build up, it they'll arrive" is a platitude that's misinformed a lot into conceiving whole accompany demanded was an online presence to come through. All the same, without a strategical marketing project and a tactical advance, you are more expected to fail than to accomplish your goals. Proper projecting won't only improve your opportunities of success, but it will also hold you from throwing away money on e-commerce debacles.

The opening move of projecting is to delimit your goals in clear of the target marketplace you point to accomplish. As you classify your point, you should ascertain the core needs of that group and discover the purchasing behaviour that comes among your potential customers. Qualifying their purchasing habits enables you to attitude your business to attract to your target market with requiring data before they bargain from different resource.

Various online resources could assist you point your business in the head of your point audience. The action, even so, could be complex because a variety by online vehicles, whenever applied in good order, could help you yield the results you trust. As well, the key to successful marketing online is in evolving a various marketing plan which acquires advantage of various approaches to deliver your content. Elements in your marketing project should include such elements as search engine marketing, pay per performance, ad placement, joint ventures, targeted traffic, e-mail marketing, media marketing, optimization and copyrighting.

Benefit Facebook For Business

Networking at Facebook can be like hanging out at a neighborhood mixer. Yeah, you might want to mention that you're a handyman, or that you work at the bank, and give someone your card, but you don't want to turn those first few getting-to-know-you conversations into a sales pitch.

Let them know who you are, what you do, and after a few conversations, send them a no-strings coupon for them or a friend "just in case you ever need it buddy" and go on being friends.

They'll remember you if you keep in touch, and are a nice enough guy.

Does your company have an RSS-capable site that updates frequently?

If it does, a profile on Facebook gives you another place to share your RSS link. You can import your blog posts going forward, or summaries. There are also applications like NetworkedBlogs that will help your blog posts get exposure from interested readers.

Do you already have clients, friends, associates, whose signal you can isolate, or whose noise you can penetrate, using Facebook?

This has to be the most underestimated use of Facebook. My first month at Facebook I had direct interactions with ten influential people I admire. Some of them I look up to for personal reasons, others are greats in some aspect of search, the internet or technology. One actually sent me a client.

Instead of installing hundreds of applications and super-poking someone or posting spam to their Super Wall, you can be the smart person who sends a letter and gets a response, the one who sends a private message and is sent a gift in return, or just get the wonderful feeling of having a world famous personality you admire not only acknowledge you, but contact you directly.

Enough People On Facebook For Business

Are There Enough People on the Site in Your Interest Area for it to Be Worth Your While?

You have to think about business connections too, not just clients.

You can connect with people who send you business. Think about what the value of a new client is too, whether you think you can get one out of 100, and how long it takes. When people come to your profile, are they visiting your site? If not, is your profile set up correctly?

Experiment. There are several very subtle things you can do that maximize your exposure, not just daily clicks through to your site.

To find out if there are enough people on Facebook who need your plumbing services, search for home improvement groups. Check your regional network and look on the Marketplace page. See if you can find people in your local area to befriend who would need your services - but for heaven's sake, don't be aggressive in your promotíon.

Instead, create a Facebook page, run an ad, or have the type of networking conversations where "so, what do you do?" will naturally come up. And you can take it from there.

Facebook and Traffic

The reason about Facebook I write previously is not a matter of just traffic because first, you can set up a profile in 15 minutes to automatically send you traffic and you don't have to mess with it again if you like. Or you can go in and meet people every day and it can be a major traffic source.

And it's not a matter of whether you can get anything out of it - it's more a matter of whether you're willing and whether the available traffic is targeted to your topic. It's not for everyone, because let's face it, not everyone wants to do the work, or even use Facebook that way.

And that's okay! For some people, it's a nice little escape, like a mental, online Starbucks. For some it's a bother, and the pain of learning a new way to do things isn't worth the time. I don't mean that sarcastically - if you're functioning as a CEO, you may not want to focus on Facebook.

With a little research, you can find out what kind of role it will play in your life.

Facebook is Wortwhile Is It Right

How to Tell if Facebook is Worthwhile for Your Business or a Waste of Time
By Tinu AbayomiPaul (c) 2009


Social media is here to stay. There. I said it. It will be around in some form for years to come. Do you really see Facebook, Twitter and Web videos going somewhere?

Or do you just see them evolving and becoming part of a larger system the same way business blogs did? Great. Then we can start figuring out how to use social media to our benefit.

Now that we're past this issue of whether we are in love with MySpace, LinkedIn, Facebook, Ning, etc., and we realize that we're focusing on whether these tools are useful or not, (not on whether or not they give us the warm fuzzies), there's still a fundamental question. This goes for whether you're using Facebook pages, Facebook ads, or a regular Facebook profile.

How do you know if sites like Facebook are for YOU? How can you tell if a social networking site can help YOUR company?

It boils down to three things.

1- Are There Enough People on the Site in Your Interest Area for it to Be Worth Your While?

2- Does your company have an RSS-capable site that updates frequently?

3- Do you already have clients, friends, associates, whose signal you can isolate, or whose noise you can penetrate, using Facebook?

Those are the reasons. It's not a matter of time because you can block all the nuisance requests and there are ways around the irritating app requests.

Twitter All About

Twitter represents a fundamental change in the way people communicate online. There have always been instant messengers and they have their place and purpose but they don't provide the one thing which sets Twitter apart and that is the ability to instantly communicate with either a couple of people or potentially thousands without the need for proprietary software. No need to download this piece of software in order to communicate with this person or that organization.

Much like how blogging has become a staple of today's society, Twitter and "twittering" is on the same path to becoming ingrained in today's culture despite only being around for less than two years. So simple in its execution, powerful in the marketing opportunities it offers, and ease of use, Twitter will be one of the top web technologies to gain worldwide prominence in 2009.

Twitter As Marketing Media

Herein lies the great thing about Twitter from a business perspective: the marketing potential it offers users. Sure, it is great to send messages and chat using Twitter, but it can also be a great marketing tool if used correctly. Have some breaking news you want to get out quickly? Send it out as a Tweet. Made an important update to your blog or web site? Let people know about it instantly with a Tweet.

Want to promote your project, book, movie, whatever by giving away a free download or preview? Send out a Tweet with a URL to the free download. Only want to market something to certain individuals you are following? Simply enter their username preceded by the "@" and you are set.

Another simple marketing tool available with Twitter is the ability to befriend people who are following someone you already follow. While this practice could backfire on you if you begin to add everyone you find following someone you are following, be picky and just befriend those who either share similar tastes that you do or work in the same field as you or already follow many of the same people you do. Otherwise, you could come off as a spammer which will be a hard image to shake.

Communication Tool of Twitter

Twitter is a quick and easy way to communicate with family, friends, business associates, and also within a company setting. Being an online service, Twitter is available to anyone with online access. All you have to do is login to your account through any number of third-party applications developed for Twitter or through the Twitter site and you are ready to go.

Within a company setting, employees could have a Twitter account created for them with the option to have their messages protected. This means only people they (or you or the person in charge of creating the Twitter accounts) approve will be able to send and receive messages from them. The same thing could be done using an instant message program but with Twitter, there would be no software to install and it would be accessible from anywhere with an online connection. Additionally, the person who is in charge of the Twitter accounts will have the power to control who is and who isn't part of this private Twitter network.

Even though there are tons of online communication applications available, Twitter can also be used as a way for people who are collaborating on a project to stay in touch with one another regardless of where they are. And depending on which third-party application they are using to Twitter with, these conversations can be saved for future reference. There are even some third-party apps which you can use to send files up to 10MB to anyone you are following as long as they are using the same application, that is. Still, a handy feature to have and one which may become a feature of Twitter if there's a big enough demand for it.

Go to Twitter Go

There's a new web application on the block that has everyone talking and it goes by the name of Twitter. Twitter is fast becoming one of the more popular methods for communicating online and has a large number of loyal followers who stick with it despite the growing pains and competitors. While this article won't cover everything possible with Twitter, it will give you a good starting point on how to start using it and how you can use it for your business.

What Is This Twitter You Speak Of?

So what is Twitter and how can it be of benefit to you or your business? Twitter is a free online micro-blogging application which gives you the ability to send out short messages (up to 140 characters) called "tweets" to people who are following you on Twitter.

You can send tweets either through your computer or by using your cell phone via a text message. These tweets/messages can be about anything you want and they can include links, as well.

Making Twitter even more useful is the ability to send a direct message to someone you are following (this is done by entering @username at the beginning of your message) or replying to someone's tweet with your tweet. You would be surprised how common it is to reply to someone's message then to have someone who is either following you or the person you sent the reply to reply to your initial message and so on.

People can follow you and your tweets by first signing-up for their own free Twitter account at the Twitter site then adding you to their líst of people they are following. Once you have created your account, you can either check your Twitter page (your personal page which appears after you sign-in at the Twitter home page) for any of your friends' new messages or you can send out your messages. But it is much easier, in my opinion, to use one of the many online or desktop applications which give you the ability to do all of this and more.

Maintain High PR Link

Of course, there are some other ways to promote your site, such as blogging, posting on forums, and creating videos on Youtube, etc. The catch is, however, that if you're not careful, you will be penalized for spamming (excessively promoting your site where you are not supposed to). This is why most forums these days have the no follow meta tags added to their code. Otherwise, you will just have to get creative in achieving and maintaining high PR links that are relevant and keyword rich.

Unfortunately, if you do find a way to attain these links in any way that Google considers unnatural, it will eventually update its algorithm and ensure you are penalized for your imaginative endeavours.

Personally, I've never seen so many people work so hard at what is considered cheating. Couldn't we at least give them part marks for creativity? After all, you won't even let them see the marking rubric.

How Much Money Can You Afford

The bottom line is, you will need to spend money if you one day want to make money.

The only question is how much money can you afford to invest? Or should I say gamble, because no matter how much money you spend, there are no guarantees.

The results, of course, are purely organic, and Google's algorithm can change at any time. Besides, by the time you're actually on the top, your content and unique features will likely be outdated and not that impressive anymore.

Google insists that you cannot purchase or pay for the organic results located on the left side of the screen. If you are caught purchasing links that are intended to indirectly improve your search engine ranking position, you will either be significantly penalized, or removed from Google entirely. However, the only significant way to increase naturally is to pay for advertising on the right side, so people can actually find your great content and unique features, and provide you with these natural links.

Acquire Substantial Number Natural Links

Google now provides the best online advertising available. Not only is it inexpensive, it is targeted towards your keywords.

This means a much higher conversion rate. People will find your product or service when they are looking for it, not when they are looking for something else. And with around 80% of North American searches done on Google, it just wouldn't make sense to concentrate your efforts anywhere else (unless your loyalty lies elsewhere).

Knowing this, guess who will reap the largest rewards of this new lean towards offsite optimization? The reality is, if you want your internet site to one day make it to the top of Google (and Yahoo and MSN) for an important keyword or phrase, you will have to acquire a substantial number of natural links.

Since this could take years, as most webmasters are selfish and don't link for nothing, and most Internet users don't know to do this, you are bound to spend a small fortune with Google before your site is able to stand on its own. Of course Google won't make as much of a profit from you once your site is on the top, but there will be millions of others who will still be vying for this position.

Become Highly Relevant Site

Google's intent is that links should be entirely organic, occurring naturally when other webmasters like your site enough to add a link to it. This way of achieving links however, can take a very, very long time, as most Internet users do not know that they are supposed to do this. Most Internet users add the sites they like to their favourites, they don't create a keyword rich link to it from their own highly relevant site.

Nevertheless, this is just one of the many ways Google favors older more time-proven sites over newer, get rich quick sites. The fact is, unless the content of your website has just revealed something of tremendous news importance, it could take years before your quality site acquires enough natural, keyword rich links from relevant sites to significantly boost you to the top of the search engines.

The conundrum, however, is that nobody will find your great content, and thereby link to it, unless you are on page one or two for at least one keyword or phrase (one that gets searched for that is). So if you do want to acquire natural one-way links, you pretty much have only one choice. You will have to advertise.

Page Rank And Search Engine Bots

Since search engine bots cannot view your site in the same way a human views it, this strategy allows user popularity to have a significant affect on the algorithm these search engines are using. The belief is, of course, that the more quality and relevant sites that are voting for yours, the higher the probability that your site is a good one, and therefore deserving of a higher position.

Of course, this system is not perfect, and for obvious reasons, but it is certainly superior to deciding the importance of a site purely on onsite content. The reality is, there are thousands if not million of webmasters who can write unique, quality content. There are even more who know how to optimize this content for the search engines. However, millions of sites cannot be number one for a single keyword or phrase. Page rank must decide the difference.

The problem, however, is that the top search engines have now leaned so far away from onsite optimization, in preference of offsite optimization (i.e. page rank), that you are likely to find all kinds of lousy content and add riddled sites at the top of your searches. Putting a greater importance on links, however, plays significantly in Google's favour. This is especially true today, as reciprocal and 3-way link exchanges have now been significantly devalued, along with paid links and link directories.

Page Rank The Truth

A few weeks ago I found myself in the subway of New York City. Posters and billboards from a prominent bank promoted credit card decaled the underground landscape.

These well-crafted advertisements promised ten dollars back for every $100 spent on subway fares. It gave the current economic crisis and recession as the explanation for their incredible generosity and compassion.

Everybody around me seemed thoroughly impressed by this overwhelming gesture of selfless charity; many discussed in earnest how they were planning to sign up for this card to enjoy these charitable savings. It seemed I was the only one, the Christmas Grinch of the crowd, who perceived this advertisement strategy as more cunning and brilliant than selfless and generous. What an ideal time to hook people on yet another credit card, especially with the holiday season already upon us. Obviously the long-term interest this credit card company was anticipating far overshadowed their likely short-term promotional costs.

Indeed it was a cunning and brilliant strategy, much the same, I thought to myself, as Google's page rank system.

At first glance it seems a very wise, fair and indeed brilliant system for determining positioning within the search ranks. On closer inspection, however, it is even more brilliant and cunning than most are giving it credit.

In the past, creating good, unique and newsworthy content, coupled with intelligent onsite optimization strategies, was at least enough to get your website found. These days are now gone, regardless of what some na�ve or misleading SEO experts might still tell you.

Page Rank has now become the single most important factor in having your site found in the organic search results of the leading search engines. Page Rank is determined by the quantity and quality of websites that are linking to yours. Each website link acts as a kind of vote for the site it links to, and passes some of its own page rank to this site. The higher the page rank, and the more relevant the content of the site, the more significant the affect will be.

Privacy Policy

ABC Internet Business takes your privacy seriously. This privacy policy describes what personal information we collect and how we use it. All web servers track basic information about their visitors. This information includes, but is not limited to, IP addresses, browser details, timestamps and referring pages. None of this information can personally identify specific visitors to this site. The information is tracked for routine administration and maintenance purposes.
Cookies and Web Beacons

Where necessary, ABC Internet Business uses cookies to store information about a visitor's preferences and history in order to better serve the visitor and/or present the visitor with customized content.

Advertising partners and other third parties may also use cookies, scripts and/or web beacons to track visitors to our site in order to display advertisements and other useful information. Such tracking is done directly by the third parties through their own servers and is subject to their own privacy policies.

Controlling Your Privacy

Note that you can change your browser settings to disable cookies if you have privacy concerns. Disabling cookies for all sites is not recommended as it may interfere with your use of some sites. The best option is to disable or enable cookies on a per-site basis. Consult your browser documentation for instructions on how to block cookies and other tracking mechanisms.

Special Note About Google Advertising

Any advertisements served by Google, Inc., and affiliated companies may be controlled using cookies. These cookies allow Google to display ads based on your visits to this site and other sites that use Google advertising services. Learn how to opt out of Google's cookie usage. As mentioned above, any tracking done by Google through cookies and other mechanisms is subject to Google's own privacy policies.