Thursday, March 19, 2009

Enough People On Facebook For Business

Are There Enough People on the Site in Your Interest Area for it to Be Worth Your While?

You have to think about business connections too, not just clients.

You can connect with people who send you business. Think about what the value of a new client is too, whether you think you can get one out of 100, and how long it takes. When people come to your profile, are they visiting your site? If not, is your profile set up correctly?

Experiment. There are several very subtle things you can do that maximize your exposure, not just daily clicks through to your site.

To find out if there are enough people on Facebook who need your plumbing services, search for home improvement groups. Check your regional network and look on the Marketplace page. See if you can find people in your local area to befriend who would need your services - but for heaven's sake, don't be aggressive in your promotíon.

Instead, create a Facebook page, run an ad, or have the type of networking conversations where "so, what do you do?" will naturally come up. And you can take it from there.

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