How to Tell if Facebook is Worthwhile for Your Business or a Waste of Time
By Tinu AbayomiPaul (c) 2009
Social media is here to stay. There. I said it. It will be around in some form for years to come. Do you really see Facebook, Twitter and Web videos going somewhere?
Or do you just see them evolving and becoming part of a larger system the same way business blogs did? Great. Then we can start figuring out how to use social media to our benefit.
Now that we're past this issue of whether we are in love with MySpace, LinkedIn, Facebook, Ning, etc., and we realize that we're focusing on whether these tools are useful or not, (not on whether or not they give us the warm fuzzies), there's still a fundamental question. This goes for whether you're using Facebook pages, Facebook ads, or a regular Facebook profile.
How do you know if sites like Facebook are for YOU? How can you tell if a social networking site can help YOUR company?
It boils down to three things.
1- Are There Enough People on the Site in Your Interest Area for it to Be Worth Your While?
2- Does your company have an RSS-capable site that updates frequently?
3- Do you already have clients, friends, associates, whose signal you can isolate, or whose noise you can penetrate, using Facebook?
Those are the reasons. It's not a matter of time because you can block all the nuisance requests and there are ways around the irritating app requests.
By Tinu AbayomiPaul (c) 2009
Social media is here to stay. There. I said it. It will be around in some form for years to come. Do you really see Facebook, Twitter and Web videos going somewhere?
Or do you just see them evolving and becoming part of a larger system the same way business blogs did? Great. Then we can start figuring out how to use social media to our benefit.
Now that we're past this issue of whether we are in love with MySpace, LinkedIn, Facebook, Ning, etc., and we realize that we're focusing on whether these tools are useful or not, (not on whether or not they give us the warm fuzzies), there's still a fundamental question. This goes for whether you're using Facebook pages, Facebook ads, or a regular Facebook profile.
How do you know if sites like Facebook are for YOU? How can you tell if a social networking site can help YOUR company?
It boils down to three things.
1- Are There Enough People on the Site in Your Interest Area for it to Be Worth Your While?
2- Does your company have an RSS-capable site that updates frequently?
3- Do you already have clients, friends, associates, whose signal you can isolate, or whose noise you can penetrate, using Facebook?
Those are the reasons. It's not a matter of time because you can block all the nuisance requests and there are ways around the irritating app requests.
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