The reason about Facebook I write previously is not a matter of just traffic because first, you can set up a profile in 15 minutes to automatically send you traffic and you don't have to mess with it again if you like. Or you can go in and meet people every day and it can be a major traffic source.
And it's not a matter of whether you can get anything out of it - it's more a matter of whether you're willing and whether the available traffic is targeted to your topic. It's not for everyone, because let's face it, not everyone wants to do the work, or even use Facebook that way.
And that's okay! For some people, it's a nice little escape, like a mental, online Starbucks. For some it's a bother, and the pain of learning a new way to do things isn't worth the time. I don't mean that sarcastically - if you're functioning as a CEO, you may not want to focus on Facebook.
With a little research, you can find out what kind of role it will play in your life.
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