What defines worthless content? Without knowing what topic your web site covers it's tough to say, but if you have nothing that sets you apart from your top competitors then I'd say you aren't in good shape. If you don't know what kind of content people are looking for on the Internet today, take a peek at what's popular on social bookmarking sites. Observe some of the story titles on the front page of Digg.com:
"Guinness Stout Beef Stew Recipe for St. Patrick's Day"
"In Move to Digital TV, Confusion Is in the Air"
"Kim Jong-Il Interprets Sunrise As Act Of War"
"Automatic bacon dispenser?"
"The 5 Best Obama Photomosaics on Flickr"
Words I would use to describe these topics, in order, are: seasonal, informative, satirical, comical, and trendy. This information is popular because it's appealing in its uniqueness and is relevant to today's market. To set yourself apart from your competition, you need to get creative. If you're the kind of person who had trouble painting by numbers, then hire someone creative. Professional copy writers can be well worth the investment.
Create free tools your customers will want to use; write funny or interesting commentary in a blog about your industry; put a new spin on a traditional product or service or provide seasonal discounts. Create a comprehensive F.A.Q. on your site that covers topics your competitors don't.
Take the time to beef up your content. Be innovative - don't be afraid to think outside the box. Use the top competitor in your field as a measuring stick.
"Guinness Stout Beef Stew Recipe for St. Patrick's Day"
"In Move to Digital TV, Confusion Is in the Air"
"Kim Jong-Il Interprets Sunrise As Act Of War"
"Automatic bacon dispenser?"
"The 5 Best Obama Photomosaics on Flickr"
Words I would use to describe these topics, in order, are: seasonal, informative, satirical, comical, and trendy. This information is popular because it's appealing in its uniqueness and is relevant to today's market. To set yourself apart from your competition, you need to get creative. If you're the kind of person who had trouble painting by numbers, then hire someone creative. Professional copy writers can be well worth the investment.
Create free tools your customers will want to use; write funny or interesting commentary in a blog about your industry; put a new spin on a traditional product or service or provide seasonal discounts. Create a comprehensive F.A.Q. on your site that covers topics your competitors don't.
Take the time to beef up your content. Be innovative - don't be afraid to think outside the box. Use the top competitor in your field as a measuring stick.
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