Are you sure the traffic is relevant? If you're running a pay-per-click campaign, ensure your ads are geo-targeted properly and your ad text or landing pages appeal to your customers. For organic search engine placement, have you done keyword research and analysis before optimizing your content?
Look at your web stats and see where your visitors are coming from. What keywords were they searching for when they landed on your site? Are the referring sites relevant to your industry or topic? How much time does the visitor spend on each page? Sales won't come if your visitors aren't interested in what you're selling. This is why preliminary keyword analysis is so important to search engine marketing.
If you're running ads, it's always good practice to experiment with different ad campaigns. If you put all your eggs in one basket you run the risk of losing out on potential revenue. Elements of your ads that you can change are:
• ad text
• landing page
• specific network your ads are shown across
• topics on which you focus the campaign
• geo-locations targeted
Remember, it doesn't pay to skimp on initial product/market research and analysis.
Look at your web stats and see where your visitors are coming from. What keywords were they searching for when they landed on your site? Are the referring sites relevant to your industry or topic? How much time does the visitor spend on each page? Sales won't come if your visitors aren't interested in what you're selling. This is why preliminary keyword analysis is so important to search engine marketing.
If you're running ads, it's always good practice to experiment with different ad campaigns. If you put all your eggs in one basket you run the risk of losing out on potential revenue. Elements of your ads that you can change are:
• ad text
• landing page
• specific network your ads are shown across
• topics on which you focus the campaign
• geo-locations targeted
Remember, it doesn't pay to skimp on initial product/market research and analysis.
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