Tuesday, June 23, 2009

Long Tail And Niche Markets

You've heard about the Long Tail and niche markets but what have you done about it? So many companies sell the same product, the same way, to the same audience, that people no longer pay much attention. Look no further than the search engine optimization market, when was the last time you actually read something truly different, truly innovative about SEO? What makes one company's promise of top ten ranking any different from the next? And if everyone who paid for optimization was in the top ten in their category, you'd have to redefine what the number ten means.

Today companies, especially small and medium sized companies, have to be different to be heard. They have to be bold and innovative and constantly try new approaches to reach their audiences.

By trying different tactics using different websites delivering alternative presentations, to alternative audiences you expand and build your business without the concern that these bold new approaches will negatively affect your more conservative existing clientele.

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