A few weeks ago I found myself in the subway of New York City. Posters and billboards from a prominent bank promoted credit card decaled the underground landscape.
These well-crafted advertisements promised ten dollars back for every $100 spent on subway fares. It gave the current economic crisis and recession as the explanation for their incredible generosity and compassion.
Everybody around me seemed thoroughly impressed by this overwhelming gesture of selfless charity; many discussed in earnest how they were planning to sign up for this card to enjoy these charitable savings. It seemed I was the only one, the Christmas Grinch of the crowd, who perceived this advertisement strategy as more cunning and brilliant than selfless and generous. What an ideal time to hook people on yet another credit card, especially with the holiday season already upon us. Obviously the long-term interest this credit card company was anticipating far overshadowed their likely short-term promotional costs.
Indeed it was a cunning and brilliant strategy, much the same, I thought to myself, as Google's page rank system.
At first glance it seems a very wise, fair and indeed brilliant system for determining positioning within the search ranks. On closer inspection, however, it is even more brilliant and cunning than most are giving it credit.
In the past, creating good, unique and newsworthy content, coupled with intelligent onsite optimization strategies, was at least enough to get your website found. These days are now gone, regardless of what some na�ve or misleading SEO experts might still tell you.
Page Rank has now become the single most important factor in having your site found in the organic search results of the leading search engines. Page Rank is determined by the quantity and quality of websites that are linking to yours. Each website link acts as a kind of vote for the site it links to, and passes some of its own page rank to this site. The higher the page rank, and the more relevant the content of the site, the more significant the affect will be.
These well-crafted advertisements promised ten dollars back for every $100 spent on subway fares. It gave the current economic crisis and recession as the explanation for their incredible generosity and compassion.
Everybody around me seemed thoroughly impressed by this overwhelming gesture of selfless charity; many discussed in earnest how they were planning to sign up for this card to enjoy these charitable savings. It seemed I was the only one, the Christmas Grinch of the crowd, who perceived this advertisement strategy as more cunning and brilliant than selfless and generous. What an ideal time to hook people on yet another credit card, especially with the holiday season already upon us. Obviously the long-term interest this credit card company was anticipating far overshadowed their likely short-term promotional costs.
Indeed it was a cunning and brilliant strategy, much the same, I thought to myself, as Google's page rank system.
At first glance it seems a very wise, fair and indeed brilliant system for determining positioning within the search ranks. On closer inspection, however, it is even more brilliant and cunning than most are giving it credit.
In the past, creating good, unique and newsworthy content, coupled with intelligent onsite optimization strategies, was at least enough to get your website found. These days are now gone, regardless of what some na�ve or misleading SEO experts might still tell you.
Page Rank has now become the single most important factor in having your site found in the organic search results of the leading search engines. Page Rank is determined by the quantity and quality of websites that are linking to yours. Each website link acts as a kind of vote for the site it links to, and passes some of its own page rank to this site. The higher the page rank, and the more relevant the content of the site, the more significant the affect will be.
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