Since search engine bots cannot view your site in the same way a human views it, this strategy allows user popularity to have a significant affect on the algorithm these search engines are using. The belief is, of course, that the more quality and relevant sites that are voting for yours, the higher the probability that your site is a good one, and therefore deserving of a higher position.
Of course, this system is not perfect, and for obvious reasons, but it is certainly superior to deciding the importance of a site purely on onsite content. The reality is, there are thousands if not million of webmasters who can write unique, quality content. There are even more who know how to optimize this content for the search engines. However, millions of sites cannot be number one for a single keyword or phrase. Page rank must decide the difference.
The problem, however, is that the top search engines have now leaned so far away from onsite optimization, in preference of offsite optimization (i.e. page rank), that you are likely to find all kinds of lousy content and add riddled sites at the top of your searches. Putting a greater importance on links, however, plays significantly in Google's favour. This is especially true today, as reciprocal and 3-way link exchanges have now been significantly devalued, along with paid links and link directories.
Of course, this system is not perfect, and for obvious reasons, but it is certainly superior to deciding the importance of a site purely on onsite content. The reality is, there are thousands if not million of webmasters who can write unique, quality content. There are even more who know how to optimize this content for the search engines. However, millions of sites cannot be number one for a single keyword or phrase. Page rank must decide the difference.
The problem, however, is that the top search engines have now leaned so far away from onsite optimization, in preference of offsite optimization (i.e. page rank), that you are likely to find all kinds of lousy content and add riddled sites at the top of your searches. Putting a greater importance on links, however, plays significantly in Google's favour. This is especially true today, as reciprocal and 3-way link exchanges have now been significantly devalued, along with paid links and link directories.
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