Google's intent is that links should be entirely organic, occurring naturally when other webmasters like your site enough to add a link to it. This way of achieving links however, can take a very, very long time, as most Internet users do not know that they are supposed to do this. Most Internet users add the sites they like to their favourites, they don't create a keyword rich link to it from their own highly relevant site.
Nevertheless, this is just one of the many ways Google favors older more time-proven sites over newer, get rich quick sites. The fact is, unless the content of your website has just revealed something of tremendous news importance, it could take years before your quality site acquires enough natural, keyword rich links from relevant sites to significantly boost you to the top of the search engines.
The conundrum, however, is that nobody will find your great content, and thereby link to it, unless you are on page one or two for at least one keyword or phrase (one that gets searched for that is). So if you do want to acquire natural one-way links, you pretty much have only one choice. You will have to advertise.
Nevertheless, this is just one of the many ways Google favors older more time-proven sites over newer, get rich quick sites. The fact is, unless the content of your website has just revealed something of tremendous news importance, it could take years before your quality site acquires enough natural, keyword rich links from relevant sites to significantly boost you to the top of the search engines.
The conundrum, however, is that nobody will find your great content, and thereby link to it, unless you are on page one or two for at least one keyword or phrase (one that gets searched for that is). So if you do want to acquire natural one-way links, you pretty much have only one choice. You will have to advertise.
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