But there are a few reasons not to get so excited. Number one – we have no idea where the market will settle and if the market share for Bing will continue to grow. Without this data, there's no way to say if tailoring a website specifically for Bing is worthwhile, especially if it negatively impacts existing Google and Yahoo! rankings. Number two - no matter which stat you look at, Google still owns the lion's share of the search market; add Yahoo! to the mix and Bing is dwarfed. Number three - Microsoft has no track record of success in the search world; its developers and visionaries have tried many different search iterations, so far to no avail. The company is banking on two things: the quality of the engine and a willingness to spend money to promote it.
And, finally, number four is a byproduct of MSN's past explorations into search engines; the brand name is construed by many as a liability that carries a somewhat negative connotation
Possibly, a good option would be to take the MySpace/NewsCorp route. When MySpace was bought by NewsCorp in 2005, business went on as usual; MySpace was just MySpace. NewsCorp understood what made MySpace 'cool' was its reputation of independence. Yes, it was crushed by Facebook down the road, but that's a different story. Microsoft chooses to end every Bing commercial with blatant 'by Microsoft' wording and logos as if this is a positive - I'm not sure that it's necessary or even wise.
In light of this information, what's a search engine optimization company do?
And, finally, number four is a byproduct of MSN's past explorations into search engines; the brand name is construed by many as a liability that carries a somewhat negative connotation
Possibly, a good option would be to take the MySpace/NewsCorp route. When MySpace was bought by NewsCorp in 2005, business went on as usual; MySpace was just MySpace. NewsCorp understood what made MySpace 'cool' was its reputation of independence. Yes, it was crushed by Facebook down the road, but that's a different story. Microsoft chooses to end every Bing commercial with blatant 'by Microsoft' wording and logos as if this is a positive - I'm not sure that it's necessary or even wise.
In light of this information, what's a search engine optimization company do?
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