Monday, August 4, 2008

Focus Your Presentation

1. Focus Your Presentation: eliminate distraction and non relevant clutter

It is human nature to want to get your money's worth, but when it comes to website marketing this can be counter-productive. Wanting to cram everything you provide into one website aimed, or more to the point not aimed, at every interested audience only creates clutter and confusion. Forcing visitors to sift through reams of material only creates frustration and irritation, and with a click of a mouse they're off to the next competitor listed on their favorite search engine before they even get to your relevant information.

A campaign or brand specific website allows you to get right to the point. Greet your targeted audience with a signature video Web-host supported by appropriate images and text. If a lot of text material is required, then have it turned it into an audio presentation so the material is made more accessible, understandable, and easy to absorb.

A focused brand or campaign site shortens the sales cycle by making what you provide clear and distinct; it provides visitors with the sense that you are both competent and innovative in what you do and how you do it.


Reason To Use Mini Campaign Websites Series

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