7. Support Other Advertising Efforts: supplement other marketing material with engaging, viral presentations.
Campaign websites can function as landing sites and contact venues for print, television, radio, online video, banner, and display ads, as well as for articles, newsletters, and news releases.
By segregating your campaign site you can more easily track responses better than if the campaign material was integrated into your corporate site. Separating your campaign website from your main site allows you to experiment with marketing tactics aimed at new or alternative audiences, with approaches that may not be suitable for your regular site visitors. You may not even want your regular customers to know that it is your company that's running the campaign, so people will regard it as something completely new.
Reasons To Use Mini Campaign Websites Series
Campaign websites can function as landing sites and contact venues for print, television, radio, online video, banner, and display ads, as well as for articles, newsletters, and news releases.
By segregating your campaign site you can more easily track responses better than if the campaign material was integrated into your corporate site. Separating your campaign website from your main site allows you to experiment with marketing tactics aimed at new or alternative audiences, with approaches that may not be suitable for your regular site visitors. You may not even want your regular customers to know that it is your company that's running the campaign, so people will regard it as something completely new.
Reasons To Use Mini Campaign Websites Series
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