How many websites should your company have?
That's a question that comes up often in discussions with clients, but perhaps the idea hasn't crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?
If you're a large corporation, it is fairly obvious that you need a separate site for each brand you offer, and a separate site for corporate background material and perhaps investor information.
But what if you're a small or medium-sized company with a limited number of products or services? Then the question becomes, do your products relate to one another? Does one item flow into the next? Is your audience for each product or service the same? And what about totally different audiences for the same product: audiences that need to be approached with totally different tactics? And then there are special circumstances like new product launches, time sensitive marketing campaigns, and limited availability offers?
Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you wouldn't have otherwise reached using your traditional sales marketing approach.
7 Tactical Reasons To Use Campaign Websites
You've heard about the "Long Tail" and 'niche markets' but what have you done about it? So many companies sell the same product, the same way, to the same audience, that people no longer pay much attention. Look no further than the search engine optimization market, when was the last time you actually read something truly different, truly innovative about SEO? What makes one company's promise of top ten ranking any different from the next? And if everyone who paid for optimization was in the top ten in their category, you'd have to redefine what the number ten means.
Today companies, especially small and medium sized companies, have to be different to be heard. They have to be bold and innovative and constantly try new approaches to reach their audiences.
By trying different tactics using different websites delivering alternative presentations, to alternative audiences you expand and build your business without the concern that these bold new approaches will negatively affect your more conservative existing clientele.
About The Author:
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit MRPwebmedia.com, 136Words.com, SonicPersonality.com, and CacheClosed.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
That's a question that comes up often in discussions with clients, but perhaps the idea hasn't crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?
If you're a large corporation, it is fairly obvious that you need a separate site for each brand you offer, and a separate site for corporate background material and perhaps investor information.
But what if you're a small or medium-sized company with a limited number of products or services? Then the question becomes, do your products relate to one another? Does one item flow into the next? Is your audience for each product or service the same? And what about totally different audiences for the same product: audiences that need to be approached with totally different tactics? And then there are special circumstances like new product launches, time sensitive marketing campaigns, and limited availability offers?
Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you wouldn't have otherwise reached using your traditional sales marketing approach.
7 Tactical Reasons To Use Campaign Websites
- Focus Your Presentation: eliminate distraction and non relevant clutter.
- Use Alternative Tactics: experiment with non traditional campaign and sales' approaches.
- Create Urgency & Impact: campaign sites urge quick response, while creating a memorable impression.
- Target New & Alternative Audiences: create new markets for old products and services.
- Isolate & Differentiate Brands: target specific audiences with specific tactics
- Accelerate Comprehension & Shorten Sales Cycle: be clear, be understood, be direct, and sales will follow.
- Support Other Advertising Efforts: supplement other marketing material with engaging, viral presentations.
You've heard about the "Long Tail" and 'niche markets' but what have you done about it? So many companies sell the same product, the same way, to the same audience, that people no longer pay much attention. Look no further than the search engine optimization market, when was the last time you actually read something truly different, truly innovative about SEO? What makes one company's promise of top ten ranking any different from the next? And if everyone who paid for optimization was in the top ten in their category, you'd have to redefine what the number ten means.
Today companies, especially small and medium sized companies, have to be different to be heard. They have to be bold and innovative and constantly try new approaches to reach their audiences.
By trying different tactics using different websites delivering alternative presentations, to alternative audiences you expand and build your business without the concern that these bold new approaches will negatively affect your more conservative existing clientele.
About The Author:
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit MRPwebmedia.com, 136Words.com, SonicPersonality.com, and CacheClosed.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
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