2. Use Alternative Tactics: experiment with non traditional campaign and sales' approaches.
Most companies follow a consistent sales approach that they have found successful. This is both a good thing and a bad thing: following a plan that has worked in the past aimed at your traditional customer base makes sense, except that it also limits you in reaching new audiences for your products and services.
There may be markets for what you provide that you haven't ever thought of, or that you are afraid to approach because they conflict with your current methods, promotions, or initiatives.
Why give up on these potential customers when you can create an audience specific Web-presentation on a separate campaign website aimed specifically at that market. With a series of highly targeted websites you speak to the needs of specific audiences and at the same time insulate your regular clients from the alternative approaches.
In a highly competitive marketplace, your competition will be looking for every opportunÃty to take advantage of markets you ignore. Don't let them. You can get to them first and establish your company as the niche leader. All it takes is a little imagination, effort, and a budget to implement. This way you can have your cake and eat it too.
Reasons To Use Mini Campaign Websites
Most companies follow a consistent sales approach that they have found successful. This is both a good thing and a bad thing: following a plan that has worked in the past aimed at your traditional customer base makes sense, except that it also limits you in reaching new audiences for your products and services.
There may be markets for what you provide that you haven't ever thought of, or that you are afraid to approach because they conflict with your current methods, promotions, or initiatives.
Why give up on these potential customers when you can create an audience specific Web-presentation on a separate campaign website aimed specifically at that market. With a series of highly targeted websites you speak to the needs of specific audiences and at the same time insulate your regular clients from the alternative approaches.
In a highly competitive marketplace, your competition will be looking for every opportunÃty to take advantage of markets you ignore. Don't let them. You can get to them first and establish your company as the niche leader. All it takes is a little imagination, effort, and a budget to implement. This way you can have your cake and eat it too.
Reasons To Use Mini Campaign Websites
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