Tuesday, July 17, 2007

Tips using PPC search engines for more benefit

There is some Tips for using pay per click search engines for more benefit

Use quality pay per click search engines that already have a high volume of traffic. It doesn't matter how cheap the bid for your key words may be if there is little traffic on the search engine and your key words are never clicked on.

Know your market. If you are selling "vacations to Thailand" do some research to find out what words and phases folks who are thinking of traveling to Thailand are actually using in their searches. An excellent tool to assist in this research is Wordtracker . Wordtracker will quickly help you to decide which key words are truly worth bidding on.

Quality pay per click search engines will have starting bids from one cent to five cents per key word. It is important to know that about 80% of the traffic for any key word will go to the top three bids. So if you want a lot of traffic to your web site try to position yourself in the top three spots. Just as with real estate location makes all the difference in results.

Set up a realistic budget for each search engine. Quality pay per click search engines get a lot of traffic so be prepared for a lot of traffic to your site if you bid on popular key words.

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