Saturday, June 14, 2008

Ways to Optimize Blog

There's a lot of blogs out there a lot so getting yours noticed could be difficult. The good news is that it can be done and those who have done it are willing to share a few tricks of the trade.

Editor's Note: A lot of the plug-ins recommended in the tips are for WordPress blogs. Do you know of other great free plug-ins or optimization techniques not mentioned here? Let us know in the comments section.

"There are 93.8 million blogs worldwide," says SEO-PR president and co-founder Greg Jarboe. "Getting excited about getting a blog is like getting excited when the phone book arrives."

"Yeah, but, it's your name in print," says Navin Johnson.

That's not a reason to not have one though. A blog is still an effective way to get noticed and to gain an audience. "Things will starting happening to you now," reminds Navin.

But only if you do it right. "If you don't have a blog, go ahead and start one," says Jarboe, "but the whole industry has moved on. It's now about performance; it's now about results."

Okay, so how do you get those results? Well, there's probably not a finite set of things, but there are some good suggestions. Jarboe suggests staying away from turf already claimed. "Look for emerging terms. Find terms that are upcoming or growing in importancethat don't have five years of entrenched bloggers competing for them."

But if you have to enter ground already well-traveled, it's a good idea to get in good with those that know the road. Join their conversations, get their attention, earn a link.

Jarboe joins Stephan Spencer, Founder and President of Netconcepts, LLC in providing some expert advice on optimizing a blog, and we've organized that advice into a neat top ten list. The plugins recommended are all for WordPress.

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