Monday, September 22, 2008

Viral The Heavy Weapon of Marketing

One of the best ways to build a subscriber list quickly is to make use of viral marketing principles. For those of you who don't know what "viral marketing" is, let us reassure you it has NOTHING to do with those nasty little programs that wreak havoc with your computer
causing all sorts of problems.

Having said this, there ARE some similarities in that those nasty little programs replicate themselves very quickly spreading to literally thousands of computers in a matter of hours.

Viral marketing is one of the most potent weapons you can possibly use to literally EXPLODE your list and your business. It's responsible for generating us thousands and thousands of additional subscribers over the past couple of year or so.

Simply put Viral marketing is a marketing strategy that encourages people to pass along YOUR messages to others in order to generate added exposure for your business.

Here's a VERY BASIC overview of how to setup a BASIC viral marketing campaign using a simple viral report:

  • Create a useful and informative report (you can even start by using a good quality Private Label product as a base to work from - or outsource it if you are not up to it yourself)
  • Add some "brandable" links into the report (perhaps referencing some relevant recommended resources)
  • Create a small and relevant "advert" for your own business so that readers will visit your site and hopefully subscribe to your newsletter.
  • Turn it into a PDF and start giving it away.
  • Make sure you clearly state that your readers canfreely give away your report.
  • Within a short period of time, assuming you've done everything correctly, you'll have a LOT more traffic coming to your websites and hopefully more sales!

HOT TIP

To really make sure you get as many people on your list as possible, why not get them to join your autoresponder in order to download the branding tool?

This is a win-win because they get a high quality report that they can give away to their list (and even potentially earn commissions from) and YOU get
additonal subscribers to your list.

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