Search Engine Result

There are three ways reciprocal links result by biggest Seach Engine,

Google's result page:

• Low authority, non reciprocating site
• Low authority, non reciprocating site (keyword in link)
• Low authority, reciprocating site (keyword in link)
• High authority, reciprocating site (keyword in link)
• Test page linking to #9 below
• Test page linking to #2 above
• Low authority, reciprocating site
• High authority, reciprocating site
• High authority, non-reciprocating site (keyword in link)

Google supplemental results show the remainder of the testing pages. Missing from SERPs: High authority, non-reciprocating site.


Yahoo's result page:

• Low authority, reciprocating site
• High authority, non-reciprocating site
• High authority, reciprocating site
• Test page linking to #8 below
• Test page linking to #2 above
• Low authority, reciprocating site (keyword in link)
• Low authority, non-reciprocating site (keyword in link)
• High authority, reciprocating site (keyword in link)
• Link to a blog post that uses keyword as part of the URL

Missing from SERPs: Low authority, reciprocating site, High authority, non-reciprocating site (keyword in link)


MSN's Result page:

• High authority, reciprocating site
• Test page linking to #10 below
• Test page linking to #1 above
• Low authority, reciprocating site (keyword in link)
• Low authority, non reciprocating site (keyword in link)
• Low authority, non reciprocating site
• High authority, reciprocating site (keyword in link)
• High authority, non-reciprocating site
• High authority, non-reciprocating site
• Low authority, reciprocating site

We can conclude from that that, all things being equal, reciprocating links have no more or less value than one-way links.

Yeah, I know, we all read Matt Cutt's post about how excessive reciprocal linking can hurt, and I'm sure Matt is right. But the key word there is "excessive".