Friday, November 2, 2007

Setup the Linking Test

On one of my sites I created a master testing page. From this page I linked to eight new pages created specifically for this test. Each of those pages contained a few paragraphs of content with the word "reciprocallinksarenotdead" linked to an external web site. The goal was to watch the search results to see what sites appeared in the SERPs for our test term.

For the sake of creating a good testing ground, we linked to four sites that linked back and four sites that didn't. From here we split things up even further by linking to two sites in each group to that we considered to be "high authority" for their industry, and two that we considered to be "lower authority" for their industry. We then split this again using one to link using the target site's keyword in the link and the other not.

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