Reciprocal links are not dead. Weren't dead before. Aren't dead now. I know it and you know it. But for just a second let's pretend otherwise.
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. I had a potential client once tell me that o and so big name in the SEO industry told them that reciprocal links were dead. I've said this before and I'll say it here again.
There is nothing wrong with reciprocal links. It's all about how you use implement them that matters. No, reciprocal links are not dead and now I have the proof. Last year I decided to run my own test so I could refute what I already knew to be true. Yeah, I know who cares about reciprocal links now, right?
The fear tactics have run their course and, frankly, nobody is engaged in old school mass reciprocal link swapping reciprocal link test. There you go:
Setup
Sting
Result
If all you do is look for low-quality reciprocal links that ad no value to any user's experience then, yes, that can, and should do you some harm. But don't be afraid of reciprocation. If someone links to you out of kindness, feel free to link back to them out of gratitude. It's not going to hurt you one bit and the link to you won't be devalued. Just be sure you're adding value, not reciprocating for the sake of reciprocating.
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. I had a potential client once tell me that o and so big name in the SEO industry told them that reciprocal links were dead. I've said this before and I'll say it here again.
There is nothing wrong with reciprocal links. It's all about how you use implement them that matters. No, reciprocal links are not dead and now I have the proof. Last year I decided to run my own test so I could refute what I already knew to be true. Yeah, I know who cares about reciprocal links now, right?
The fear tactics have run their course and, frankly, nobody is engaged in old school mass reciprocal link swapping reciprocal link test. There you go:
Setup
Sting
Result
If all you do is look for low-quality reciprocal links that ad no value to any user's experience then, yes, that can, and should do you some harm. But don't be afraid of reciprocation. If someone links to you out of kindness, feel free to link back to them out of gratitude. It's not going to hurt you one bit and the link to you won't be devalued. Just be sure you're adding value, not reciprocating for the sake of reciprocating.
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