Benefit and Disadvantages of Alexa Ranking

As the Rank monitor Alexa has benefit and disadvantage from their features

Benefit:

• As opposed to Google's PageRank, the lower your ranking number, the better.
• Alexa Traffic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor's site in the Compare Sites section and measure the results of your web marketing efforts in comparison with your competitors.
• Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark
• It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.
• Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.

Disadvantages:

• Alexa toolbar installed for not at the every site by anybody, so there might be millions, even if they have a lot of traffic, will not be ranked or not high enough by Alexa. It is rather relative.

Most people say that if you manage to make it in the top 100,000, it’s seems like a sign that your site enjoys quite heavy traffic.