Benefit and Disadvantages of Alexa Ranking

As the Rank monitor Alexa has benefit and disadvantage from their features

Benefit:

• As opposed to Google's PageRank, the lower your ranking number, the better.
• Alexa Traffic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor's site in the Compare Sites section and measure the results of your web marketing efforts in comparison with your competitors.
• Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark
• It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.
• Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.

Disadvantages:

• Alexa toolbar installed for not at the every site by anybody, so there might be millions, even if they have a lot of traffic, will not be ranked or not high enough by Alexa. It is rather relative.

Most people say that if you manage to make it in the top 100,000, it’s seems like a sign that your site enjoys quite heavy traffic.

Get Started with Alexa

It's quite easy to get started with Alexa and know how the Alexa ranking works. All you have to do is visit the alexa.com site and download (and install) the Alexa toolbar. This toolbar offers a search function, but it mainly displays the rank (at a global level) of the visited site, as well as the sites that have been visited by Web surfers that are linked in some way to the site being visited.

The Alexa toolbar not only displays information, but it also sends data to the central server. Thus, each time you visit a Web page via a Web browser such as Internet Explorer or Firefox that has the toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Web users who have the Alexa toolbar.

What is Alexa

Alexa who's subsidiary by amazon have a ranking system called Alexa Ranking. This traffic ranking using simple calculated algorithm. It is based on the amount of traffic recorded over a period of three months from users that have the Alexa toolbar installed.

Alexa rank system basically audits and makes public the frequency of how much visit the various web sites.

Traffic record that showed is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as the name indicates, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.

The first step of the ranking process is calculating the reach and number of page views for all the sites on the Web on a daily basis. Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined three months as period of time