Focus on Niche Marketing

Once upon a time there were two soft drink companies. With the names Coca-Cola and Pepsi Cola, each tried with all its might to lure consumers to drink its product.

A more contemporary name for segmentation in today’s business environment is niche marketing.

Why is segmentation or niche marketing important to small businesses? If you were Wal-Mart, you could conceivably be all things to all people.

But as a small business, can you afford to serve the needs of everyone? What are some other reasons to focus on niche marketing?

• Inventory costs
• Availability
• Customer service
• Separation
• Creativity

To read more about each reason, go here.

Promote with Success Stories

Nothing will boost the sales of an affiliate promotion like showing proof that the product actually works. For example, if you're promoting a product on how to make money with Google Adwords, then take the time to use the strategies in the course, and document the results you've achieved out of studying the program

Maybe you have a low clickthru ratio before, but now your click thru has more than tripled. Well that is worth talking about. Take before and after screenshots of your clickthru, so that people can really see that it work.

The Web is full of marketers who make empty promises that can't be backed up. Stand out from the crowd by showing your readers that what you're saying actually is true, and then prove it.