Monday, August 20, 2007

Click Fraud's War

Ad Traffic Quality Resource Center make Google's debut for closely follows the arrival of a similar service from Yahoo.

With take the trust occupying as an important part of any online advertising product, Google and its competitors have to work hard to stay ahead of the various grifters, thieves, and assorted criminals who would loot their ad clients. They haven't always been very communicative about their work, claiming that the bad guys would profit from information about anti-click fraud efforts.

Ad Traffic Quality Resource Center take this action because click fraud persists in plaguing advertisers and the search advertising companies that sell ad space. High-profile lawsuits have happened as a result of businesspeople contending not enough is being done to keep their budgets from being tapped with illicit clicks.

No comments: