Final keys for successful keyword research
Don't be too wordy
No, really. A common mistake is to choose your keywords based on your own perspective rather than that of your target users. Sure, you know your topic inside and out. You know the buzz words, the technical details and a whole lot more, but do your users? What if the user isn't sure what they're looking for? Maybe they know the function but not the name. Keep this in mind when researching keywords, and make sure you consider your choices from the perspective of someone very new to your topic.
Consider local search
One area small to mid-sized web sites can really find a competitive edge is in locally-specific search phrases. These are inherently less competitive and therefore are easier to rank well for. However, go back to #3 and think it through - if your web site is locally specific or if users will want to know your location this is a good strategy, but optimizing pages for local keywords that will look out of place to users can be a mistake.
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