Titles should always lead readers to what they'll discover if they sign up for your list, and they should be pretty tight and punchy. They need to hit readers in the face and make them think, "Oh, I want that." A good example might be, "Kicking the Junk Habit and Making Money." Is it about quitting drugs? No, it's about selling on eBay. But the title may lead people to want to know what the title means. It's a curiosity issue, and it works every time, especially if you use these punchy, weird titles on your list building pages.
Use the same concepts when writing your bullet points, too. You want them to be mini-headlines, not full sentences or worse, paragraphs. Keep them short and easy to read. "How to set up an automated money-making system" or "How to get others to send traffic to your website for FREE. " If you're a business owner, you'll surely want to know how you can do these things. They're benefits for obvious reasons--more traffic, more money. They're easy to figure out, but interesting enough to make people want to know "how" even more.
Also include a sense of urgency. You'll notice in the title above, I used the word "today," which implies that if you do the things I recommend in this article, you'll have more opt-ins right away. Change your "submit" button to read something better, too, like "order your free subscription," or "immediate access." Anything that calls people to action will work better than the plain old submit button.
Use the same concepts when writing your bullet points, too. You want them to be mini-headlines, not full sentences or worse, paragraphs. Keep them short and easy to read. "How to set up an automated money-making system" or "How to get others to send traffic to your website for FREE. " If you're a business owner, you'll surely want to know how you can do these things. They're benefits for obvious reasons--more traffic, more money. They're easy to figure out, but interesting enough to make people want to know "how" even more.
Also include a sense of urgency. You'll notice in the title above, I used the word "today," which implies that if you do the things I recommend in this article, you'll have more opt-ins right away. Change your "submit" button to read something better, too, like "order your free subscription," or "immediate access." Anything that calls people to action will work better than the plain old submit button.
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