Monday, August 27, 2007

PPC strategies and tactics

This is one of the most popular ways to make money as an affiliate. If you've got a good handle on PPC strategies and tactics, you can make more money by placing ads an affiliate than the person who created the product in the first place (and who gets 100% commision on their own sales)

The key is to find keywords that are not as widely known. This is sometimes known as "the long tail". By finding dozens of little known keywords, you can rank quite high, and drive a lot of traffic to your web sites

I personally recommend driving the traffic to your own website, where you capture
the visitor's name and email address before you send them off to your affiliate promotion. This way, you can promote other products to them in the future.

The other reason that this tactic work so well is because you can create your own scarcity on an offer that doesn't have any. Sure they can buy the product anytime, but if they want to get their hands on your special bonus, they have to buy before the given deadline.

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